Video-Enhanced On-Line Public Relations in Principle and Practice

HRODC Postgraduate Training Institute

Post Graduate Diploma

In Bangkok (Thailand), Durban (South Africa), Dubai (United Arab Emirates) and 7 other venues

₹ 1,394,761.18 VAT not incl.

*Indicative price

Original amount in GBP:

£ 13,400

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Description

  • Duration

    40 Days

This course is designed for:Public Relations Professionals, Public Relations Practitioners, Marketers and Public Relations Managers, Board of Directors, Business Owners, Customer Service Managers, Sales and Development Business Managers, HR professionals who have communications roles , Managers who want to add high-level communications skills to their personal portfolios and Other key personnel in the organization whose work involves contact and interaction with internal/external public

Facilities

Location

Start date

Amsterdam (Netherlands)
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Damrak 1-5, 1012

Start date

On request
Bangkok (Thailand)
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South Sathon Road, 10120

Start date

On request
City of London (England)
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Kendal Street

Start date

On request
Dubai (United Arab Emirates)
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Coral Deira Hotel, Muraqabat Street, Deria, Dubai, 82999,, 82999

Start date

On request
Durban (South Africa)
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Walnut Road, 40001

Start date

On request
Hong Kong (Hong Kong)
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Start date

On request
Kuala Lumpur (Malaysia)
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Jalan Ampang Hilir, 68

Start date

On request
Manama (Bahrain)
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Salman Highway

Start date

On request
Milano (Italy)
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Via Washington, 66 Milan, 20146

Start date

On request
Paris 01 Louvre (France)
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Start date

On request
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About this course

Degree or Relevant Work Experience

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Reviews

Subjects

  • Public Relations
  • Events Management
  • Marketing
  • Customer Service

Course programme

  • Course Contents, Concepts and Issues:
  • Defining Public Relations
  • Popularity of Public Relations
  • Planned Process to Influence Public Opinion
  • Public Relations as Management Interpreter
  • Public Relations as Public Interpreter
  • The Publics of Public Relations
  • The Functions of Public Relations
  • The Curse of "Spin"
  • Technical/Attitudinal Requirements for Public Relations Work
The Growth and Future of Public Relations
  • Ancient Beginnings
  • The Father of Modern Public Relations
  • The Growth of Modern Public Relations
  • Public Relations Comes of Age
  • Public Relations Education

Communication in Public Relations
  • Purposes of Communication
  • Theories of Communication: Traditional
  • Theories of Communication: Contemporary
  • The Word
  • The Message
  • Receiver's Bias
  • Feedback

Public Opinion and Public Relations
  • Defining Public Opinion
  • What Are Attitudes?
  • How Are Attitudes Influenced?
  • Attitude Change Motivation
  • Power of Persuasion
  • How to Influence Public Opinion
  • Polishing the Corporate Image
  • Maintaining and Managing Reputation
Public Relations Management and Planning
  • Management Process of Public Relations
  • Reporting To Top Management
  • Conceptualizing the Public Relations Plan
  • Creating the Public Relations Plan
  • Activating the Public Relations Plan
  • Setting Public Relations Objectives
  • Budgeting For Public Relations
  • Implementing Public Relations Programs
  • The Public Relations Department
  • The Public Relations Agency
  • Reputation Management
  • The Jobs
  • Payment
  • Women and Minorities
Employing Ethics in Public Relations
  • Doing the "Right Thing"
  • Ethics in Business
  • Corporate Codes of Conduct
  • Corporate Social Responsibility
  • Ethics in Government
  • Ethics in Journalism
  • Ethics in Public Relations

The Legal Parameter of Public Relations
  • Public Relations and the Law
  • The First Amendment
  • Defamation Law
  • Insider Trading
  • Disclosure Law
  • Ethics Law
  • Copyright Law
Research and Public Relations
  • Role of Research in Public Relations
  • What Constitute Research
  • Principles for Public Relations Research
  • Types of Public Relations Research
  • Methods of Public Relations Research
  • Surveys
  • The Sample
  • The Questionnaire
  • Interviews
  • Results Analysis
  • Communications Audits
  • Unobtrusive Methods
  • Evaluation
  • Measuring Public Relations Outcomes
  • Research and the Web
  • Making Use of Outside Research Help
Meeting, Banquets, Conventions, Trade Shows and Promotional Activities
  • Introduction
  • Group Meetings
  • Banquets
  • Open House and Plant Tours
  • Conventions
  • Trade Shows
  • Promotional Events

Entertainment, Sports and Tourism
  • Promoting a Personality
  • Promoting an Entertainment Event
  • Sports Publicity
  • Travel Promotion
Dealing with the Public
  • Print Media Relations
  • Employee Relations
  • Multicultural Community Relations
  • Government Relations: Enhancing Public Relations Effectiveness
  • Consumer or Client Relations in Public Relations
International Relations Dimension of Public Relations
  • International Operation
  • Overview of Public Relations in:
  • Canada
  • Europe
  • Latin America
  • Japan
  • China
  • Asia
  • Eastern Europe
  • Russia
  • Australia/New Zealand
  • Africa
  • Middle East
Public Realtions Implementations
  • Public Relations Writing
  • Public Relations and the Internet
  • Integrated Marketing Communications
  • Crisis Management
  • Launching Career in Public Relations

Additional information

HRODC Postgraduate Training Institute is registered with the UK Registry of Learning Providers (UKRLP) of the Department for Business, Innovation and Skills (BIS), formerly Department of Innovation, Universities and Skills (DIUS).

See related categories

Video-Enhanced On-Line Public Relations in Principle and Practice

₹ 1,394,761.18 VAT not incl.

*Indicative price

Original amount in GBP:

£ 13,400

The best Public Relations courses

See all

See all