Web Analytics-Segmentation


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What you'll learn on the course


Course programme

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  • Web Analytics – Segmentation
    • Lesson 1 - Segmentation, Part 1: Introduction & Segment Types
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Why Segment?
      • 1.4 Commonalities
      • 1.5 Segmentation Example
      • 1.6 1. Drill Down into Standard Reports
      • 1.7 2. Use Standard Segments
      • 1.8 3. Create Custom Segments
      • 1.9 Category 1: Acquisition
      • 1.10 Additional Acquisition Examples
      • 1.11 Category 2: Behavior
      • 1.12 Additional Behavior Examples
      • 1.13 Category 3: Outcomes
      • 1.14 Additional Outcome Examples
      • 1.15 Applying the Three Categories to Standard Segments
      • 1.16 ABO & Web Analytics Measurement Model
      • 1.17 Thank You
    • Lesson 2 - Segmentation, Part 2: Techniques, Nuances, & Amazing Features
      • 2.1 Overview
      • 2.2 Introduction
      • 2.3 Conditions
      • 2.4 Using "And" & "Or
      • 2.5 User, Visit, & Hit
      • 2.6 Sequence Segments
      • 2.7 Cohort Analysis
      • 2.8 Thank You
    • Lesson 3 - Segmentation, Part 3: Twelve Incredible Advanced Segments
      • 3.1 Overview
      • 3.2 Introduction
      • 3.3 Acquisition: Focus on a Specific Channel
      • 3.4 Acquisition: Long-Tail/Multiple-Keyword Search
      • 3.5 Acquisition: Cohort (Retention) Analysis
      • 3.6 Behavior: Content Consumption
      • 3.7 Behavior: Specific Content Purchase Influence
      • 3.8 Behavior: Home Page Promo Effectiveness
      • 3.9 Behavior: Frequent Visitors
      • 3.10 Outcome: Specific Product Buyers
      • 3.11 Outcome: Multiple Items (+ Combo)
      • 3.12 Outcome: Short or Long Purchase Cycles
      • 3.13 Outcome: Micro-Conversions (+ Combo)
      • 3.14 Acquisition + Behavior + Outcome!
      • 3.15 One More Thing
      • 3.16 Example: Getty Museum
      • 3.17 Thank You
    • Article: 3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail

    Additional information

    • About Author

      Avinash Kaushik, Author, Blogger, Digital Marketing Evangelist
      • The author of two best-selling books: Web Analytics 2.0, Web Analytics: An Hour A Day
      • The Digital Marketing Evangelist for Google
      • Delivered keynotes at a variety of global conferences, including Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing and Web 2.0.
      • Lectured at major universities such as Stanford University, University of Virginia, University of California – Los Angeles and University of Utah
      • Received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association

    • What is the course all about?

      Web Analytics is the measurement, collection, tracking and analyzing internet data to optimize web usage. Businesses are widely using web analytics for business solutions and market research.

      Simplilearn’s Web Analytics – Segmentation Course imparts knowledge on how to break down a huge chunk of data, in order to understand and improve on it.

      A certified Web data Analyst specialized in Segmentation could have special and niche skillsets to help organizations determine very important sections of business.

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