WEB CONTENT MANAGEMENT

Outline
Modules included in this course:

• Introduction to WCM

• WCM Core Technology Services

• Web Content Production Services

• Web Content Delivery

• WCM Vendor Landscape and Trends

Learning Objectives:
Module 1: Introduction to WCM

• Define Web Content Management and place it in the spectrum of “ECM” technologies

• Make the business case for a WCM investment, using three possible types of rationales

• Identify the promise and pitfalls of content re-purposing and re-use

• Understand the implications of different operational models for web publishing

• Define web content governance and identify key policy and standards issues you should address before making

an investment in WCM technology

Module2: WCM Core Technology

• Identify key technology standards in the WCM field

• Contrast different approaches to Web CMS application customization and extension

• Define templating, and identify two different architectural approaches to page rendering

• Articulate the purpose of identifying users and groups in access control

• Define usability in the context of WCM management interfaces

• Distinguish between internationalization and localization of contributor interfaces

Module 3: Web Content Production Services

• Identify the pros and cons of different approaches to contributing content into a WCM system

• Understand the implications among different types of rich text (“WYSIWYG”) editors

• Define and critique “in‐context” editing

• Distinguish between uncontrolled and controlled metadata vocabularies, and flat vs. hierarchical taxonomies

• Distinguish between versioning and version control

• Identify different workflow models and define key terms

• Articulate the pros and cons of coupled vs. decoupled deployment and delivery architectures

Module 4: Web Content Delivery

• Articulate the pros and cons of different types of personalization

• Identify the key challenges to multichannel publishing

• Explain how RSS works

• Define the relationship between WCM systems and site search

• Identify the main issues behind performance and reliability

• Explain content retention

• Describe how “social” applications fit (and not fit) into a WCM architecture

• Illustrate the intersection between WCM and site analytics

Module 5: WCM Landscape and Trends

• Define multiple tiers in the WCM marketplace

• List 12 WCM implementation scenarios and the rationale for employing them

• Articulate the best way to select a WCM system

• Identify trends across 6 key WCM areas