Advance Diploma in Marketing and Public Relations

Guru Nanak Dev University
In Amritsar

Price on request
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Important information

  • Diploma
  • Amritsar
Description

Important information
Venues

Where and when

Starts Location
On request
Amritsar
Amritsar, Punjab, Punjab, India
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Course programme

The Guru Nanak Dev University's Faculty of Economics and Business offers Advance Diploma in Marketing and Public Relations course to its students. The course structure for it is as follows:

Part-I
Product Planning and Product Life Cycles: Definition of a product, product categories, Product Planning, Product mix, Product Line, Stage in product life cycle, Shapes of product Life Cycle, Rational for product life style.

Branding and packaging : Meaning, Essentials of a good Brand name, types of Brands,Brand related strategies, packaging, Usefulness, Characteristics of good package. packaging policies, labeling and marketing.

Pricing Strategies and Programs: Setting the pricing objective, Factors affecting pricing decisions, Pricing under different competitive situations, Pricing strategy, Procedure of setting price.

Part –II
Distributing Management and Marketing Channel: Definition, Channel intermediaries, Length of channels, Distribution Goals and Strategies, Physical distribution system; order processing, inventory, transportation.

Advertising Effectiveness : Meaning, why to test the advertising effectiveness, How and when to test, methods of testing advertising effectiveness.

Ethical and local Aspects of Public Relations : Public relations in developing countries.
Marketing Information Systems : Marketing PR, Major Decision in Marketing PR.
Marketing of Services : Nature of Services, Marketing Strategies for Service Forms, Managing Product Support Services.

PAPER-II PROJECT REPORT


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