B.B.A - MARKETINGAnnex College of Management Studies
Price on request
About the Programme:
Bachelor of Business Administration (BBA) can be viewed as a foundation course for MBA / PGDM. The course is deigned for those who are keen to develop their career in the field of Management. It covers most of areas of post graduation programmes so the student gets added benefits in the compared to the normal graduates.
SEMESTER – 1
Introduction to modern business
Basic Business Statistics
Basic business communication
Introduction to Computers
Communication & Soft Skills.
SEMESTER – 2
SEMESTER – 3
Human Resource management
Production and Operation management
Information technology in Management
SEMESTER – 4
Legal environment of Indian Business
SEMESTER – 5
Specialization Major 1
Specialization Major 2
Specialization Major 3
SEMESTER – 6
Management Information Systems
Framework of International Marketing; Intrafirm and Environmental Factor.
Difference between Domestic Marketing International marketing; Definition, and concept.
Policy framework -India's trade policy Recent trends in India's foreign trade.
Basic Steps in starting an Export Business - An overview licensing regulations & Procedure.
Product planning for export.-manufacturing firms & export house. Identifying foreign markets. Market Research overseas.
Distribution Logistics for export. Foreign sales Agent – Selection Appointment.
Promotion of products/services abroad-overview, merchandising, trade fair/exhibitions.
Institutional infrastructure for export in Indian Export Assistance.
Marketing Plan for Export.
Export pricing – International terms. Payment terms.
Introduction to export documentation and procedures, framework International terms, reshipments documents. Export Finance.
Role of ITPO in export promotion, quality control & pre-shipment inspection. Labeling/packing, market of consignments, margins cargo insurance.