Diploma Course in Marketing and Public Relations

The Guru Nanak Dev University's Faculty of Economics and Business offers Diploma Course in Marketing and Public Relations course to its students. The course structure for it is as follows:

PART-I

Marketing Environment: Analyzing needs and trends in the macro environment. Demographic environment, Economic environment, Natural environment, Technological, Political, Cultural environment
Analyzing Consumers: Markets and buyer behaviour: Types of Buying behaviour, Researching the buying decision process, Stages in the buying decision process, Major factors influencing buying behaviour.
Market Segmentation: General approach of segmenting a Market-Basis, patterns of market segmentation, market-segmentation procedure, developing the customer segmentation profile, requirements for effecting segmentation.

PART-II

Advertising Objectives: Advertising goals and objectives the approaches to the task of objective setting.
Advertising Programme: Role of Media, Indoor Media, Outdoor Advertising, Direct Advertising, Display advertising, Advertising theme, Advertising copy.
Public Relations: Tools of Public relations, Organization of Public Relations, Principles of Public relations.