Marketing Dynamics: Effective Customer & Client-Driven Value, Orientation & Strategy-2 - (Diploma-Postgraduate)

HRODC Postgraduate Training Institute
In Al Farwānīyah (Kuwait)

₩ 4,000 - (Rs 232)
+ VAT
You can also call the Study Centre
00 97... More
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Important information

  • Training
  • Al farwānīyah (Kuwait)
  • Duration:
    5 Days
  • When:
    Flexible
Description


Suitable for: Marketing Dynamics: Effective Customer & Client-Driven Value, Orientation & Strategy-2- (Diploma-Postgraduate)

Important information
Venues

Where and when

Starts Location
Flexible
Flexible
Flexible
Al Farwānīyah
al-Kuwait, Kuwait
See map

Course programme

Course Contents, Concepts and Issues

Marketing Dynamics: Effective Customer and Client-Driven Value,

Orientation and Strategy (2)

· Consumer Markets and Consumer Buyer Behavior

· Model of Consumer Behavior

· Characteristics Affecting Consumer Behavior

· The Buyer Decision Process

· The Buyer Decision Process for New Products

· Business Markets and Business Buyer Behavior

· Business Markets

· Business Buyer Behavior

· The Business Buying Process

· E-Procurement

Module 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers

· Customer-Driven Marketing Strategy

· Market Segmentation

· Market Targeting

· Differentiation and Positioning

Module 7: Products, Services, and Brands: Building Customer Value

· What is a Product?

· Product and Service Decisions

· Services Marketing

· Branding Strategy: Building Strong Brands

Module 8: Developing New Products and Managing the Product Life Cycle

· New-Product Development Strategy

· The New-Product Development Process

· Managing New-Product Development

· Product Life-Cycle Strategies

· Product Decisions and Social Responsibility

· International Product and Services Marketing


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