Education is a primary ingredient and also a key to success in any profession. With a booming economy and a young population, it is imperative to provide quality education to this population which will create skills required by various sectors of the economy and industry
Providing quality learning in higher education is becoming a major focus area in the country not only with the Government but, also increasingly, with educational institutions.The need of the day for any educational institutions is to provide education that encompasses world class curriculum and is also industry focused
SMU has been addressing this growing need by continuously upgrading and enhancing the quality, curriculum and methodology in its courses offered to its distance learning students
The Master of Business Administration (MBA) is an integrated program designed to provide an advanced program in
management for those seeking managerial positions in industry, commerce and services. The core subjects are aimed at developing knowledge and skills in fundamental management disciplines. The program also involves participation in group work with students from diverse backgrounds and is aimed at improving the decision making abilities of the participants in management related areas.
Objectives :
The program aims at realizing the following objectives.
> To provide intensive theoretical and practical knowledge of management.
> To provide an integrated perspective of management functioning along with a fair amount of exposure to real life cases/technical know how.
> To hone the student's analytical abilities.
> To provide access to a broad base of knowledge in core managerial skills.
> To develop the essential management skills required to meet and participate in an increasingly international business environment.
> To build upon the essential core management modules allowing greater emphasis on elective modules of management.
PROGRAM STRUCTURE
First Semester
Sub.Code
Title
MB0022 Management Process and Organization Behavior
MB0023 Business Communication
MB0024 Statistics for Management
MB0025 Financial and Management Accounting
MB0026 Managerial Economics
MB0027 Human Resource Management
MB0028 Production and Operations Management
MB0029 Financial Management
MB0030 Marketing Management
MB0031 Management Information System
MB0032 Operations Research
MB0033 Project Management
CORE SUBJECTS
Third Semester
Sub.Code Title
MB0034 Research MethodologyMB0035 Legal Aspects of Business MB0037 International Business Management
Four Subjects in area of Specialization (2 credits each)
Project@
Fourth Semester
Sub.Code Title
MB0036 Strategic Management and Business Policy
MB0037 International Business Management
MARKETING
Third Semester
Sub.Code Title
MK0001 Sales, Distribution & Supply Chain Management
MK0002 Consumer Behavior
MK0003 Retail Marketing
MK0004 Market Research
MK0005 Project@
MK0006 Services Marketing & Customer Relationship Management
MK0007 Advertising Management & Sales Promotion
MK0008 e-Marketing
MK0009 International Marketing
MK0005 Project@
