Master of Management Studies:MARKETING

INSTITUTE OF MANAGEMENT AND COMPUTER STUDIES
In Mumbai

Price on request
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Important information

  • Master
  • Mumbai
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Mumbai
INSTITUTE OF MANAGEMENT & COMPUTER STUDIES, C-4, Wagle Industrial Estate,Near Mulund (W) Check Naka,, 400604, Maharashtra, India
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Frequent Asked Questions

· Requirements

Passed with minimum of 45% marks in aggregate* (40% in case of backward class candidates from Maharashtra State only) in any Bachelor's degree of minimum three years duration in any discipline recognized by the Association of Indian Universities. OR Appeared ** for the final year examination of any Bachelor's degree of minimum three years duration in any discipline recognized by the Association of Indian Universities.

Course programme

First Year

First Semester

Perspective Management
Financial & Cost Accounting
Economic Environment of Business
Production Management
Individual & organization
Statistics of Management
Legal Aspect of Business
Information Technology for Management
Communication Skills
Marketing Management -1

Second semester

Management Economics
Management Accounting
Operations Research
Market Applications & Practices
Financial Management
Human Resources Management
Taxation - Direct & Indirect Taxes
Research Methodology
Management Information Systems
Groups & Organizational Effectiveness

Second Year

Third Semester

Perspective Management (Case Studies) - IA
Productivity Techniques UA Optional Groups Marketing

MARKETING

Advertising & Sales Promotion Management
Consumer/Industrial Buyer Behavior
a) Retail Marketing
a) Sales Management b) Distribution Management
Product/Service Management
Finance in Marketing & Personnel OR Management Control Systems
a. Quantitative Models in Marketing b. Marketing Strategy


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