Master of Management Studies: Marketing

Vidyalankar Group of Educational Institutes
In Mumbai

Price on request
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Important information

  • Master
  • Mumbai
Description

Important information
Venues

Where and when

Starts Location
On request
Mumbai
Vidyalankar College Marg, Wadala (East), 400037, Maharashtra, India
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Course programme

Master of Management Studies: Marketing

Employers increasingly expect graduates to offer not only knowledge and expertise in one subject, but also considerable strength in the personal skills needed to work effectively in organisations. Graduates are taking on managerial responsibilities at increasingly early stages in their careers, when they are expected to manage teams of people, financial budgets and projects. This occurs in large organisations in business and government, as well as in a wide range of much smaller firms and start-up companies.The MMS program intends to develop competent high calibre management thinkers and practitioners for efficient running
of any business or industry.

Marketing Management - I
Selling & Negotiation Skills
Operations Management
High Performance Leadership
Perspective Management
Indian Ethos in Management
Organizational Behavior
Corporate Social Responsibility Projects
Financial Accounting
Information Technology for Management
Communication Skills
Business Mathematics
Managerial Economic
Elective 1
Elective 2

Operations Research

Decision Science
Financial Management
Managerial Process Skills
Market Applications & Practices
Analysis of Financial Statements
Human Resources Management
Foreign Languages (German,French,Japanese)
Legal & Tax aspects of Business
Research Methodology & Fundamentals of MR
Management Information System
Cost & Management Accounting
Economic Environment of Business
Elective 1
Elective 2


International Business
International Marketing
Strategic Management
Retail Management
Marketing Strategy
B2B Marketing & CRM
Integrated Market Communications
Rural Marketing
Consumer Buying Behavior
Marketing of Non-Profit Organizations
Market Research Applications
Quantitative Models in Marketing
Sales Management and Sales Promotion
Marketing Audit
Distribution & Supply Chain Management
Product & Brand Management
Marketing Finance
Summer Internship Report

Management Control System

Productivity Techniques
Business Ethics & Corporate Governance
Total Quality Management
Entrepreneurship Management
Project Management
Service Management
Environment Management
Specialization Project


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