Master of Marketing Technology

Kurukshetra University
In Ambala

Price on request
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Important information

  • Master
  • Ambala
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
Kurukshetra, 136 119, Haryana, India
See map

Course programme

1st Semester
Fundamentals of Management & Organizational Behaviour
Business and Marketing Environment
Managerial Economics
Business Statistics
Accounting for Marketing Decisions
Principles of Marketing

2nd Semester
Strategic Management
Sales Management
Product and Brand Management
Marketing Research
Advertising Management
Retailing and Logistics Management

3rd Semester
Global Marketing
Information Technology and E-Commerce
Consumer Behaviour
Strategic Marketing Management
International Business Environment
Summer Training Report and Viva-Voce

4th Semester
Industrial Marketing
Rural Marketing
Services Marketing
Advertising and Media Research
Direct Marketing & Customer Relationship
Project Report and Viva-Voce

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