MBA in Marketing(Consumer Behaviour)
Master
In Cochin
Description
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Type
Master
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Location
Cochin
Facilities
Location
Start date
Start date
About this course
Pass in any Bachelor’s Degree examination of Mahatma Gandhi University or an equivalent degree of any other Universities duly recognized by M.G. University with not less than 50% marks in the aggregate for all parts of examination or a Master’s Degree examination with 50% marks in aggregate.
Reviews
Course programme
Semester I
Financial Accounting
Managerial Accounting
Management Process And Organizational Behavior
Public Policy and Managerial Economics
Legal Environment of Business
Business and Ethical Values
Business Communication
Quantitative Methods for Management
Information Processing Using Computers
Rural Camp
Yoga 1
Semester II
Financial Management
Marketing Management
Human Resource Management
Operations Management
Management Information Systems
Operations Research
Quantitative Methods For Management
Environment Management
Yoga 2
Semester III
Global Environment of Business
Consumer Behaviour(Electives)
Semester IV
Strategic Management
Consumer Behaviour(Electives)
Thesis
The concentration electives in marketing expose the participants to a wide spectrum of topics in the marketing area. The participants develop a strong portfolio of marketing skills that can be applied in positions with a variety of organisations, including finance, consumer products and market research firms.
This Program offers Elective in Consumer Behaviour
MBA in Marketing(Consumer Behaviour)