MBA in marketing

Amrita Vishwa Vidyapeetham
In Kochi, Kollam and Bangalore

Price on request
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Important information

Description

Important information
Venues

Where and when

Starts Location
On request
Bangalore
AMRITA VISHWA VIDYAPEETHAM Kasavanahalli, Carmelaram, 560035, Karnataka, India
See map
On request
Kochi
Amrita Lane AIMS Ponekkara Post, 682041, Kerala, India
See map
On request
Kollam
Amrita Vishwa Vidyapeetham Amritapuri Campus Amritapuri Clappana, 690525, Kerala, India
See map

Course programme

Curriculum
Term I
Business Communication
Micro Economics
Financial Accounting
Behavioural Sciences in Management
Quantitative Methods for Management - I
Fundamentals of IT and JAVA Programming
Self Awareness and Personal Growth - I

Term II
Macro Economics
Financial Management
Organizational Behaviour
Quantitative Methods for Management - II
Marketing Management - I
Production and Operations Management - I
Self Awareness and Personal Growth - II

Term III
Research Methodology
Cost Management
Human Resources Management
Management Information Systems/UML & Design Patterns in Java
Marketing Management - II
Production and Operations Management - II
Self Awareness and Personal Growth - III

Term IV
Strategic Management
International Business
Legal Aspects of Business
Elective marketing
Self Awareness and Personal Growth - IV

Marketing
Sales and Distribution Management
Consumer Behaviour
Marketing of Financial Services
Retail Management
Strategic Brand Management
Strategic Media Planning
Strategic Outsourcing
Product Policy and Brand Management
Integrated Marketing Communications
Industrial Marketing
Rural Marketing
Customer Relationship Marketing
Strategic Marketing Management
High Technology Product Marketing
Marketing Implementation
Strategic Sourcing
Services Marketing


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