MBA in Marketing

M.O.P. VAISHNAV COLLEGE FOR WOMEN
In Chennai

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Important information

  • Master
  • Chennai
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Chennai
20, IV Lane , Nungambakkam High Road, 600034, Tamil Nadu, India
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Course programme

MBA in Marketing

The Department has conducted Management Education Programmes in all the specializations offered - HR, Marketing, Systems, Finance jointly with MMA/ ISTD/ ET Club for the MBA students of city colleges. The objective of the programme was to add value to the existing knowledge base and to bridge the gap between the theories learnt and the practices followed in the industry.

Course content:

First Semester

Management Principles
Organisational Behaviour
Mathematics and Statistics for Business
Accounts for Business Decision Making
Legal Framework of Business
Managerial Economics
Business Communication
Presentation and Communication Skills

Second Semester

Financial Management
Human Resource Management
Production and Materials Management
Marketing Management
Strategic Management
Applied Operations Research
Computer Tools for Management
Personality Development Skill

Internship at the end of second semester for 6 weeks

Third Semester

Research Methodology
Management Information Systems
International Marketing
Leadership skills
Dual specialization (Electives – 6 papers)

Specialization: Marketing

Retail Marketing
Advertising Management and Sales Promotion
Services Marketing


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