MBA:Marketing

Narayanaguru College of Engineering
In Kanyakumari

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Important information

  • Master
  • Kanyakumari
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Kanyakumari
Narayanaguru College of Engineering,Chittadavu Estate,Manjalumoodu P.O,, 629151, Tamil Nadu, India
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Course programme

MBA:Marketing

The MBA programme offered by this institution is with the aim of creating leaders and entrepreneurs to meet the needs of corporate world and to face the challenges of the global techno-business economy. The programme provides a rigorous framework of many courses, their concepts, principles, strategies, training modules, research reports, summer and final projects and networking with a number of entities and enterprises.


Department of Management Studies at Narayanaguru College of Engineering functions with a team of highly qualified and experienced faculty committed to quality teaching in different areas of Management Studies. Challenged by the World- Class competitors, numerous organizations are increasingly considering management development process as a potential pathway to success. Many progressive firms across all industries have started looking at their business much more seriously and gearing up their resources to meet unbound opportunities that will be thrown open in the domestic and international markets. Keeping in mind the need of the world and the challenges of the corporate society and the requirements of business, the Department prepares managers to operate in different cultural, functional and organizational environments.

The department of management studies aims at generating capable managers to face the risks and challenges in the corporate world. In addition to the courses imparting education in management, the department is providing training in developing entrepreneurial skills to the students since India has reached the stage of development where more entrepreneurs are required to transform our traditional society into an entrepreneurial one.

The MBA programme of Anna University has been designed to bring the best out of the students as manager or entrepreneur and provides for learning and practice of modern managerial techniques and practices with emphasis on structure, strategy, technology and people. The programme has four semesters - duration spread over two years. The flexible curriculum provides scope for dual specialization among Marketing, Finance, Human Resource Management Systems and Operations Management. At the end of the first year, students are required to undergo a summer project in reputed business houses for six weeks and submit a project report at the beginning of the third semester. The fourth semester is for final project work with duration of four months.

The learning process consists of class room instructions, several distinct stages of self- study, case studies, workshops, management games, role play, seminars, group discussions, debates and industrial visits. These stages are designed to add significant values to the students' understanding of the subject and various management techniques.

Course Contents

Semester I

Statistic for Management
Economic Foundation of Business Environment
Applied Operation Research for Management
Organization Behavior
Communication Skill
Accounting for Management
Legal Aspects for Business

Semester II

Production Management
Financial management
Marketing management
Human Resource Management
Quality Mnagement

Semester III

International Business Management
Strategic Management
Summer Project Method

Semester IV

Project Work

Marketing Mangement

Sales Management
Service Marketing
Advertising and Sales Promotion
Consumer Behaviour
Brand Management
Rural Marketing


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