MBA: Marketing

New Horizon Educational Institution
In Bangalore

Price on request
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Important information

  • Master
  • Bangalore
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Bangalore
Ring Road, Panathur Post, Near Marathalli, , 560087, Karnataka, India
See map

Course programme

SEMESTER-I
• Management & Behavioural Process
• Managerial Economics
• Statistics for Management
• Accounting for Managers
• Management Information Systems
• Marketing Management
• Business Communication

SEMESTER-II
• Quantitative Techniques for Management
• Economic Environment
• Financial Management
• Business Law
• Human Resource Management
• Business Research Methods
• International Business Management

SEMESTER-III
• Change and Knowledge Management
• Management Accounting & Control Systems
• Productions & Operations Management
• Four optional papers (Elective) to be chosen
• Inplant Training

SEMESTER-IV
• Strategic Management
• Total Quality Management
• Logistics & Supply Chain Management
• Four optional papers (Elective) to be chosen
• Summer Project

III Semester Electives
MARKETING AREA
• Business Marketing
• Sales & Retail Management
• Consumer Behaviour
• Service Marketing

IV Semester Electives
MARKETING AREA
• Rural Marketing
• Strategic Brand Management
• Integrated Marketing Communications
• International Marketing Management


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