MBA in Marketing Management(Lateral Entry)
Master
In Faridabad
Description
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Type
Master
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Location
Faridabad
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Duration
1 Year
Facilities
Location
Start date
Start date
About this course
Graduation in any stream with PG Diploma in business admn & done one year PG Diploma From BHARTIYA VIDYA BHAVAN Mumbai are also Consider.
Reviews
Course programme
MBA in Marketing Management(Lateral Entry)
Master of Business Administration programme designed with several streams of specialization in various functional area of management is of two years duration. Each year shall be divided into two semesters.This Course is offered by in affiliation with PUNJAB TECHNICAL UNIVERSITY JALANDHAR .
Course content:
MBA - 1st Semester
Principles & Practices of Management
Organizational Behaviour
Accounting for Management
Quantitative Techniques
Managerial Economics
Communication & Soft Skills
Seminar on Executive Communication
Workshop on Computers for Management
Viva-voce
MBA - 2nd Semester
Business Environment
Production and Operations Management
Human Resource Management
Marketing Management
Financial Management
Workshop on Research Methodology
Workshop on Information Technology
Viva-Voce
MBA - 3rd Semester
Applied Operations Research
Corporate Legal Environment
Major I
Major II
Major III
Seminar on Management Information Systems
Viva-Voce
MBA - 4th Semester
Strategic Management
Project Evaluation & Implementation
Major IV / Minor I
Major V / Minor II
Major VI / Minor III
Final Research Project & Viva-Voce
Specialization- Marketing
Advertising & Sales Management
Consumer Behaviour
International Marketing
Rural Marketing
Product & Brand Management
MBA in Marketing Management(Lateral Entry)