MBA in Marketing Management(Lateral Entry)

In Faridabad

Price on request
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Important information

  • Master
  • Faridabad
  • Duration:
    1 Year

Important information

Where and when

Starts Location
On request
Industrial Area, Central Green Opp. Block - 3B, NH-3, N.I.T. , 121001, Haryana, India
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Frequent Asked Questions

· Requirements

Graduation in any stream with PG Diploma in business admn & done one year PG Diploma From BHARTIYA VIDYA BHAVAN Mumbai are also Consider.

Course programme

MBA in Marketing Management(Lateral Entry)

Master of Business Administration programme designed with several streams of specialization in various functional area of management is of two years duration. Each year shall be divided into two semesters.This Course is offered by in affiliation with PUNJAB TECHNICAL UNIVERSITY JALANDHAR .

Course content:

MBA - 1st Semester

Principles & Practices of Management
Organizational Behaviour
Accounting for Management
Quantitative Techniques
Managerial Economics
Communication & Soft Skills
Seminar on Executive Communication
Workshop on Computers for Management

MBA - 2nd Semester

Business Environment
Production and Operations Management
Human Resource Management
Marketing Management
Financial Management
Workshop on Research Methodology
Workshop on Information Technology

MBA - 3rd Semester

Applied Operations Research
Corporate Legal Environment
Major I
Major II
Major III
Seminar on Management Information Systems

MBA - 4th Semester

Strategic Management
Project Evaluation & Implementation
Major IV / Minor I
Major V / Minor II
Major VI / Minor III
Final Research Project & Viva-Voce

Specialization- Marketing

Advertising & Sales Management
Consumer Behaviour
International Marketing
Rural Marketing
Product & Brand Management

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