Mobile Marketing Foundation

simplilearn
Online

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  • Online
Description

Simplilearn is the World’s Largest Certification Training Provider, with over 400,000+ professionals trained globally
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What you'll learn on the course

Marketing

Course programme

Course Preview
  • Introduction to Mobile Marketing
    • Lesson 1 - Mobile Marketing Foundations: Introduction to Mobile Marketing
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 What Is Mobile Marketing?
      • 1.4 The Cost of Forsaking Mobile
      • 1.5 Marketing Vs. Advertising
      • 1.6 Who Needs Mobile Marketing?
      • 1.7 Mobile's Role in the Marketing Mix
      • 1.8 Mobile & Other Advertising
      • 1.9 Mobile & Television
      • 1.10 Mobile & Other Digital Channels
    • Quiz
  • Products and Services
    • Lesson 1 - Mobile Marketing Foundations: Mobile Products & Services
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 List of Products & Services
      • 1.4 SMS (Text Messaging)
      • 1.5 SMS Example
      • 1.6 MMS (Multimedia Messaging)
      • 1.7 Location-Based Products
      • 1.8 Location Technologies
      • 1.9 The Mobile Web
      • 1.10 Apps
    • Quiz
  • Incentives and Loyalty Programs
    • Lesson 1 - Mobile Marketing Foundations: Incentives & Loyalty Programs
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Consumers Want Offers
      • 1.4 Mobile Incentives
      • 1.5 How Do Mobile Incentives Work?
      • 1.6 Mobile Loyalty Programs
      • 1.7 Coupons
      • 1.8 Promotions
    • Quiz

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