PG Diploma in Customer Relationship Management

In Lucknow

Price on request
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Important information

  • Post Graduate Diploma
  • Lucknow
  • Duration:
    1 Year

Important information

Where and when

Starts Location
On request
Sapt-Rishi, 5/28, Vikas Nagar, 226022, Uttar Pradesh, India
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Course programme

IIPM aims to provide quality education (under Distance Learning Mode) in basic /specialised /advance fields related to Pharmaceutical Marketing and Sales while focussing on developing business leaders by nurturing knowledge, skills, attitudes and behaviour. IIPM offers comprehensive autonomous programmes to strengthen and train the students technically and in modern management, marketing, selling and production skills and techniques. It endeavours to improve the quality and standard of Pharmaceutical professionals/marketing executives and to inculcate management skills in such a manner so as to make them help utilising their unlimited potential in order to perform better in competitive global environment. Programmes of this Institute open new challenging careers for the students and professionals in product management, training and development, marketing research in the Pharmaceutical Industry, Production Planning, Corporate Communication and also to become successful entrepreneurs. Our students are trained to understand the Global Pharma Business Environment, Marketing trends and Develop their attitude towards' making it as a growth oriented career.

Course Content:

PM 64 Consumer Behaviour.

PM 67 Customer Relation Management.

PM 68 CRM in Service Industry.

PM 69 Customer Response Management.

Optional Subject (Select One)

PM 39 Research Methodology.

PM 50 Project work.

Achievements for this centre

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