PG Diploma in Mass Communication & Video ProductionGuru Nanak Dev University
Price on request
- Post Graduate Diploma
Frequent Asked Questions
Admission to Post Graduate Diploma of Mass Communication & Video Production (PGDMCVP) will be open to any person preferably serving professionals, who have passed Master’s degree with a minimum of 45 % marks ; or Bachelor’s degree with 50 % marks from the Guru Nanak Dev University or any other equivalent examination of other recognised University.
The Guru Nanak Dev University's Faculty of Arts and Social Science offers PG Diploma in Mass Communication & Video Production course to its students. The course structure for it is as follows:
Paper-I Introduction to Mass Communication
Communication : Meaning, concept and Scope ;
Communication process ;
Intrapersonal, interpersonal Communication Vs. Mass Communication
Barriers of Communication
Verbal and Non-verbal communication
History, Development and Growth of Radio, T.V., Cinema
Organisation of Air, DD
Orogans of I & B Ministry
Traditional Folk Media
Media and Development ;
Trends in Electronic Media.
Basics of Script Writing - Types, Formats
Script Writing for News, Interviews, Talks for Radio and TV
Brief Introduction to Studios
Types of Mics
PRACTICAL EXERCISE : Public Speaking
Paper-II Press : History, Ethics and Laws
Origin and brief history of press in India : From the times of :
James Augustus Hickey, James Silk Buckingham, Raja Ram Mohan Roy to the press during freedom struggle and after Independence.
History of the Times of India, The Statesman, The Tribune, The Hindu, Amrit Bazar Patrika.
Origin and development of Press in Punjab :
Problems faced by language press, History of Punjabi Tribune, Jagbani, Ajit.
Press Laws :
Press Commissions recommendations, Registration of News paper’s Act, Copyright Act, Official Secfects Act, Defamation, RTI.
Freedom of the press, its responsibility : Role of editors, external and internal pressure on the press ; Code of Ethics, Yellow journalism ; Press Council of India and its role.
Paper-III Print Journalism
News : Basic Elements, Sources, Structure of news story, Lead, kinds of leads, difference between a short story and a news story.
Beats & the Bureau, Investigative, Interpretative & Specialised Reporting, Covering the Parliament/Legislature.
Editing : Functioning of newsroom, News-Editor & his men, Principles of Editing Copy Reading Symbols, Dressing up the copy, Headlines, Picture Editing, Page Make-up & Layout.
Editorial Writing : Contents of the Editorial Page, Types of Editorials, Editorial Mail, Editorial Page Article.
Feature Writing : Types of Features, Difference between Feature & Special Article and Feature & News Story, Ideas for Features, Reviews, Middles, Selling a Feature.
News paper Production : Design and Layout
Paper-IV Public Relations/ Advertising/ Photography
Public Relations : Definition, Concept and Role, Duties of PR Executives, Public & Private Sector, Tools of PR, Mixing PR with advertising, Writing Press Releases, reports, Organising Press Conferences.
Advertising : Definition, Concept & Role, Publicity, Propaganda, Modes of Advertising, Types of Advertising, Organising Ad Campaigns, Role & Functions of Advertising Agencies, Advertisement Budget, Organs of an Ad Agency, Copy Writing, Parts of an Advertisement, Visualisation, Attributes of an effective Copy, types, design & layout, advertising and its impact.
Photography : Introduction, Camera, its selection, controls. The Film, Exposure Techniques, Elements of good picture, sources of light, lighting techniques/flash photography, studio photography, specialised photography, Dark room, Developing the negative, enlargements, Printing (Practical exercises).
Photo Journalism : Qualities of a good photo journalist, selection of photographs, sources latest trends.
Paper-V General Knowledge/Current Affairs/ Information Technology
Basic Knowledge about current affairs, Major events and development in India and the world (particularly those relating to past one year) International relations, Important International organisations.
Indian social economic and political scenario. Computers : Basic knowledge of hardware and functioning, uses ; Computers in news papers ; Computer graphics and animation, E-mail, Internet, multimedia, paging ; Fax/ Photo fax ; cellular phones ; latest trends.