PGDM in Marketing
Post Graduate Diploma
In New Delhi
Description
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Type
Post Graduate Diploma
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Location
New delhi
Facilities
Location
Start date
Start date
Reviews
Course programme
Admission for PGDBM program commencing in the month of June every year are conducted through a structured process comprising of a written test (FOSTIIMA Eligibility and Aptitude Test or FEAT) followed by a group discussion and personal interview.
The FEAT is conducted twice in the year, in the months of February and March.
FOSTIIMA shall accept scores of some other tests. Students, who have secured a good CAT/MAT score, need not take the FEAT conducted by FOSTIIMA. They can submit their application form and be directly included in the group discussion stage of the selection process.
All aspiring students should have completed their graduation or be currently in their final year of graduation to be eligible.
Semester 1:
Basics:
Management is simply the act of getting people together to accomplish desired goals & objectives.
Frenchman Henri Fayot considered management to consist of seven functions
* Planning
* Organizing
* Leading
* Coordinating
* Controlling
* Staffing
* Motivating
Semester 2:
Basics:
Classical economists such as Adam Smith and John Stuart provided a theoretical background to resource allocation, production and pricing issues
Towards the end of the 20th century, business management came to consist of six separate branches
* Human Resource Management
* Operations or Production management
* Strategic Management
* Marketing Management
* Financial Management
* Management Information Systems
PGDM in Marketing