Post Graduate Diploma in Business Management (PGDBM) in Marketing

N. L. Dalmia Institute of Management Studies and Research.
In Mumbai

Price on request
You can also call the Study Centre
22284... More
Compare this course with other similar courses
See all

Important information

  • Post Graduate Diploma
  • Mumbai
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Mumbai
Sector 1, Srishti Complex, Opp. Bhaktivedanta Hospital, Mira Road (East), 401104, Maharashtra, India
See map

Course programme

I Semester II Semester
1.Perspective Management 11.Managerial Economics
2.Financial & Cost Accounting 12.Management Accounting
3.Economic Environment of Business 13.Operations Research
4.Production Management 14.Market Application & Practices
5.Individual & Organisation 15.Financial Management
6.Statistics for Management 16.Human Resources Management
7.Legal Aspect of Business 17.Taxation - Direct & Indirect
8.IT for Management 18. Research Methodology
9.Communication Skills 19.Management Information Systems
10.Marketing Management 20.Group and Organisational Effectiveness

III Semester
21.Perspective Management (Case Studies)
22.Productivity Techniques (University Paper)

Marketing
23. Marketing Research
24. Advertising & Sales Promotion Management.
25. Consumer / Industrial Buyer Behaviour
26.a) Retail Management
b) Social Marketing

27. a) Sales Management
b) Distribution Management

28.Product / Service Management
29.Finance in Marketing & Personnel
30.a) Quantitative Models in Marketing
b) Marketing Strategy

Finance
23.Strategic Cost Management
24.Financial Management II
25.Business Law
26.Financial Management III
27. International Finance
28.Advanced - Direct & Indirect Taxes
29.Finance in Marketing & Personnel OR Management Control Systems

Personnel
23. Human Resources Development
24. Beh. Dynamics in Organisation
25. Industrial Relation Environment & Management
26. Organisation Theories Structure & Design incl. Application
27. a) Management b) Labour Welfare Management
28.Human Resources Planning & Audit
29.Finance in Marketing & Personnel OR Management Control Systems
30.Quantitative Models in Human Resources Management

Systems
23. Structured Languages
24.Operating Systems & Systems Software
25.Data Management
26.Networking & Communications
27.IT Applications for Business
28.System Analysis & Design
29.Finance in Marketing & Personnel OR Management Control Systems
30.Managing IT Resources & Project


IV Semester
31.Business Policy (Cases / Projects) 32.Ethics in Business
33.International Business (University Paper) 34.Entrepreneurship Management (University Paper)

Marketing:

Marketing
35.International Marketing
36.Security Analysis & Portfolio Management
Or
Environment Management
Or
Enterprise Planning Systems
Or
Decision Science
37.Special Studies / Development in Marketing (Project)


Compare this course with other similar courses
See all