Post Graduate Diploma in Management: Marketing

Sri Srigeri Sharada Institute of Management
In New Delhi

Price on request
You can also call the Study Centre
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Important information

  • Post Graduate Diploma
  • New delhi
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
New Delhi
Plot No. 7, Phase - II, Institutional Area, Behind The Grand Hotel, Vasant Kunj, New Delhi, 110070, Delhi, India
See map

Course programme

First Term
Indian Wisdom for Management
Managerial & Business
Communication
Management Principles and
Processes
Business Statistics & Quantitative
Techniques for Management
Organizational Behaviour and
Managing Organization
Managerial Economics
Marketing Management Concepts
& Fundamentals
Financial Accounting (Process and
Applications)
Sadhana / SMT / Utkarsh /
Conferences & Seminars

Second Term
Indian Wisdom for Management
Operation Research
IT for Modern Corporations
(Concepts, Applications in
Business & MIS)
Human Resource Management
Financial Management (Concepts
& Fundamentals)
Marketing Management Practice in
Current Scenario
Cost & Management Accounting
Personality Development &
Interpersonal Skills
Sadhana / SMT / Utkarsh /
Conferences & Seminars

Third Term

Indian Wisdom for Management
Research Methodology
Legal Aspects of Business
Productio n & Operations
Management
Financial Management
(Application & Practice)
Business Environment
Environmental Management
Summer Internship (8 to 10
weeks)
Sadhana / SMT / Utkarsh /
Conferences & Seminars

Project Term
Live Project/
Corporate
interface/
Consultancy
Project

Fourth Term

International Strategic Business
& Management
Entrepreneurship & Entrepreneurial
Process & Cooperatives
Management
Management Consultancy &
Project Management
(with PSP/ISS)
Organizational Leadership &
Leading Through Teams
Crisis Management & Case Studies
Corporate Interface
(Non-Teaching Component)
Sadhana / SMT / Utkarsh /
Conferences & Seminars

Fifth Term

Strategic Management & Business
Policy
Emotional Intelligence &
Transactional Analysis
Macro-Economic Policy & Analysis
Corporate Governance
Dissertation (two weeks)
Corporate Interface
(Non-Teaching Component)
Sadhana / SMT / Utkarsh /
Conferences & Seminars

Sixth Term

Total Quality Management and
Business Process Reengineering
Economics of Human Resource
Knowledge Management
Managing Creativity, Innovation
and Learning Organizations
Developing New Products &
Services
Corporate Interface
(Non-Teaching Component)
Sadhana / SMT / Utkarsh /
Conferences & Seminars

Specialization: Marketing

I-

Consumer Behaviour
Managing Marketing Channels &
Supply Chain Management

II-
Marketing of Services
Social & Rural Marketing
Marketing Strategy and Product &
Brand Management


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