Post Graduate Diploma In Management MARKETING MANAGEMENT

INSTITUTE OF MANAGEMENT STUDIES
In Ghaziabad

Price on request
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Important information

  • Post Graduate Diploma
  • Ghaziabad
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Ghaziabad
INSTITUTE OF MANAGEMENT STUDIES,Lal Quan, Bulandshahar Road,Ghaziabad,National Capital Region, 201009, Delhi, India
See map

Course programme

First Year - Term I
Subject Code Subject Name
BM-1101 Financial & Management Accounting ? I
BM-1102 Organization Behavior-I
BM-1103 Information Technology for Management
BM-1104 Marketing Management-I
BM-1105 Business Economics/ Managerial Economics
BM-1106 Quantitative Techniques in Management-I
BM-1106 Foreign Language- I
PPSP

Fundamentals of verbal and Non Verbal Communication

Self Analysis & Personality Development


Term 2
Subject Code Subject Name
BM-1201 Financial & Management Accounting-II
BM-1202 Organization Behavior-II
BM-1203 Financial Management-I
BM-1204 Marketing Management-II
BM-1205 Legal Aspects in Business
BM-1206 Quantitative Methods in Management-II
BM-1207 Foreign Business Language-II
PPSP

Fundamentals of Written Communication and Project Writing

Team Building and Leadership Training


Term 3
Subject Code Subject Name
BM-1301 Financial Management-II
BM-1302 Management Information Systems
BM-1303 Human Resource Management
BM-1304 Production & Operations Management
BM-1305 Economic Environment & Policy
BM-1306 Research Methods in Business
BM-1306 Foreign Business Language-III
PPSP

Emotional Competence and Behavioural Adjustments

Assertiveness and Attitude Training


SUMMER INTERNSHIP

Second Year - Term 4
Subject Code Subject Name
BM-2401 Strategic Management-I
BM-2402 International Business Environment
BM-2403 Foreign Business Language-IV


Electives from two areas of Specialization


(DUAL SPECIALIZATION)
PPSP

Psychometric Test

Aptitude & Analytical Ability


Term 5
Subject Code Subject Name
BM-2501 Business Ethics & Corporate Governance
BM-2502 Foreign Language-V


MARKETING MANAGEMENT

Subject Code Subject Name
BM-MK01 Consumer Behaviour
BM-MK02 Sales & Distribution Management
BM-MK03 Product & Brand Management
BM-MK04 Advertising & Sales Promotion Management
BM-MK05 Marketing Services
BM-MK06 Marketing Research
BM-MK07 Retail Management
BM-MK08 Global Marketing
BM-MK09 Retail Management
BM-MK10 Customer Relationship Management & Technology
BM-MK11 Integrated Marketing Communications
BM-MK12 Direct Marketing
BM-MK13 Business to Business (B2B) Marketing
BM-MK14 Internet Marketing
BM-MK15 Store Management and Visual Merchandising
BM-MK16 Retail Marketing
BM-MK17 Rural Marketing
BM-MK18 Marketing for Entrepreneurs
BM-MK19 Agribusiness Marketing
BM-MK20 International Trade Operations & Logistics


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