Postgraduate program in Marketing

IILM Institute of Higher Education
In New Delhi and Gurgaon

Rs 6,90,000
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Important information


Important information

Where and when

Starts Location
On request
Sector-53 DLF Golf Course Road, 122010, Delhi, India
See map
On request
New Delhi
Lodhi Institutional Area, Lodhi Road, 110003, Delhi, India
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Course programme

The Postgraduate Programme (PGP) is aimed at helping students evolve into individuals who know who they are and how they fit into a transforming world. The curriculum is a result of not only benchmarking with world class institutes but also of conscious and continuous innovation. It imparts a strong sense of purpose at the same time equips students to deal with issues and organizational problems in a realistic environment. It imparts learning that transcends boundaries of time, function, industry and culture.

To get the best out of the curriculum, a student besides an open mind needs to be regular and present in the sessions not only physically but also mentally. Prior preparation and active participation is a prerequisite for all courses.

Streams covered under the course are

- Consumer Behaviour
- Retail Management
- Supply Chain Management.
- Rural Marketing
- Advertising & Sales Promotion
- Sales & Distribution Management.
- Customer Relationship Management
- B2B Marketing
- Product & Brand Management

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