Introduction To Marketing

This programme is specially designed for those candidates who are new to marketing. Candidates will be exposed to the significance of recognizing client's requirements; understand how they can target client; understand how to equal their work with client needs and understand all the details relevant to the 4 P's' of marketing: Products, placements, costing & promotions.

Who Must Attend:

The ones who are fresher to the marketing occupation and those who face clients and thus are required to be well informed about client & marketing ethics in common.

Candidates will learn:

* The commercial marketing mix
* Meaning of realistic marketing
* Dissimilarities between product, sales & marketing-led organizations
* The procedure of marketing
* Client profile & targets
* Marketing scheduling procedure
* Marketing Sub-set
* Straight marketing, franchising, circulating etc

Course Syllabus:

* Free Marketplaces: Supplies & demands. Outside influence - Marketing definition
* Marketing procedure: The contents, planning, viewpoints, mission and goals
* 4 P's: Products, costing, placements & promotions; characteristics, mertis, profits
* Marketplace Share: Predictions, life sequences, Boston matrix. The advertising audits - segmentations & sectoring
* Scheduling & Investigation: Procedures & resources of information. Social & economical, profiling, basic and secondary study. The costing procedure, concessions and positioning
* Preparation of market study projects: Requirements Hierarchy, reasons behind purchasing. Design of a usual market study agency
* The mix of Communication: Public Relations, publicity, promotion, promotion of sales and brochures
* Market Paths: Offer placing. Planning of Sales and logistics. Franchising, vending, wholesaling, direct marketing and telesales
* Advertising Agency Briefing: usual advertising agency Design. Terminology of Advertising. Knowledge, Illustration and viewpoints. subject matters, plans & Straplines, innovative briefing