Master of Business Administration:Marketing Management Area
Master
In Ambala
Description
-
Type
Master
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Location
Ambala
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Duration
2 Years
Facilities
Location
Start date
Start date
About this course
Should be a Bachelor’s or Post Graduate Degree in any discipline from a recognized university with not less than 50% marks in aggregate (minimum pass marks in case or SC/ST candidates) OR Pass in Final Examination conducted by Institute of Chartered Accountant of India/Institute of Costs and Works Accountants of India/Institute of Company Secretaries of India
Reviews
Course programme
MBA Course Curriculum
Semester – I
*
Management Concepts
*
Economic for Management
*
Quantitative Techniques
*
Accounting for Management
*
Business Environment
*
Marketing Management
*
Fundamentals of Computers(
)Semester – II
*
Organizational Behaviour
*
International Business
*
Financial Management
*
Operations and Materials Management
*
Business Research Methods and Communication Skills
*
Human Resource Management
*
Database Management & Information Networking
*
Viva – Voce (
)Semester – III
Compulsory Papers
*
Corporate Planning & Policy
*
Business Laws
*
Training Project
Optional Papers
Marketing Management Area
*
Consumer Behaviour
*
Sales Management
*
Retailing Management
*
International Marketing Management
#
Advertising Management
#
Rural Marketing
#
Export Management
#
Marketing of Services(
)Semester – IV
Compulsory Papers
*
Total Quality Management
*
Project Report
*
Viva – Voce
Master of Business Administration:Marketing Management Area