Master of Management Studies:MARKETING
Master
In Mumbai
Description
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Type
Master
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Location
Mumbai
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Duration
2 Years
Facilities
Location
Start date
Start date
About this course
Passed with minimum of 45% marks in aggregate* (40% in case of backward class candidates from Maharashtra State only) in any Bachelor's degree of minimum three years duration in any discipline recognized by the Association of Indian Universities.
OR Appeared ** for the final year examination of any Bachelor's degree of minimum three years duration in any discipline recognized by the Association of Indian Universities.
Reviews
Course programme
First Year
First Semester
Perspective Management
Financial & Cost Accounting
Economic Environment of Business
Production Management
Individual & organization
Statistics of Management
Legal Aspect of Business
Information Technology for Management
Communication Skills
Marketing Management -1
Second semester
Management Economics
Management Accounting
Operations Research
Market Applications & Practices
Financial Management
Human Resources Management
Taxation - Direct & Indirect Taxes
Research Methodology
Management Information Systems
Groups & Organizational Effectiveness
Second Year
Third Semester
Perspective Management (Case Studies) - IA
Productivity Techniques UA Optional Groups Marketing
MARKETING
Advertising & Sales Promotion Management
Consumer/Industrial Buyer Behavior
a) Retail Marketing
a) Sales Management b) Distribution Management
Product/Service Management
Finance in Marketing & Personnel OR Management Control Systems
a. Quantitative Models in Marketing b. Marketing Strategy
Master of Management Studies:MARKETING