MBA: Marketing
Master
In Kodaikanal, Bangalore and Chennai
Description
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Type
Master
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Location
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Duration
2 Years
Facilities
Location
Start date
Start date
Start date
Start date
Reviews
Course programme
MBA: Marketing
This course is offer under M S UNIVERSITY. This Programme is two- year Full Time Program(Industry Interactive ),Member of Association of Indian University & Common wealth Universities Approved by UGC, HRD, and Govt. of India . Accredited with B++ Grade by the NAAC.
Course Content:
Semester I:
Principles of Management
Business Economics
Organizational Behaviour
Accounting for Managers
Managerial Statistics
Business Law
Business Application Software
Value Added Course:
Industrial Certification Program
Competency Builder - Personality Development
Goal setting, Personal Awareness & Time Management , Memory Techniques and Learning Styles, Business Communication Skill Development: Written and Oral Communication, Persuasive Presentation Skills.
Semester II:
Business Research Methods
Production Management
Financial Management
Marketing Management
Human Resource management
Operations Research for Management
Management Information System
Semester III:
Strategic Management
Corporate Entrepreneurship
Elective I
Elective II
Elective III
Elective IV
Elective V
Semester IV:
International Business Management
Managing Technological Innovation
Elective VI
Elective VII
Elective VIII
Dissertation Project
MBA: Marketing