Mobile Marketing Foundation
Course
Online
Description
-
Type
Course
-
Methodology
Online
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Subjects
- Marketing
Course programme
- Introduction to Mobile Marketing
- Lesson 1 - Mobile Marketing Foundations: Introduction to Mobile Marketing
- 1.1 Overview
- 1.2 Introduction
- 1.3 What Is Mobile Marketing?
- 1.4 The Cost of Forsaking Mobile
- 1.5 Marketing Vs. Advertising
- 1.6 Who Needs Mobile Marketing?
- 1.7 Mobile's Role in the Marketing Mix
- 1.8 Mobile & Other Advertising
- 1.9 Mobile & Television
- 1.10 Mobile & Other Digital Channels
- Quiz
- Lesson 1 - Mobile Marketing Foundations: Introduction to Mobile Marketing
- Products and Services
- Lesson 1 - Mobile Marketing Foundations: Mobile Products & Services
- 1.1 Overview
- 1.2 Introduction
- 1.3 List of Products & Services
- 1.4 SMS (Text Messaging)
- 1.5 SMS Example
- 1.6 MMS (Multimedia Messaging)
- 1.7 Location-Based Products
- 1.8 Location Technologies
- 1.9 The Mobile Web
- 1.10 Apps
- Quiz
- Lesson 1 - Mobile Marketing Foundations: Mobile Products & Services
- Incentives and Loyalty Programs
- Lesson 1 - Mobile Marketing Foundations: Incentives & Loyalty Programs
- 1.1 Overview
- 1.2 Introduction
- 1.3 Consumers Want Offers
- 1.4 Mobile Incentives
- 1.5 How Do Mobile Incentives Work?
- 1.6 Mobile Loyalty Programs
- 1.7 Coupons
- 1.8 Promotions
- Quiz
- Lesson 1 - Mobile Marketing Foundations: Incentives & Loyalty Programs
Mobile Marketing Foundation