Public Relations & Corporate Communication
Post Graduate Diploma
In Mumbai
Description
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Type
Post Graduate Diploma
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Location
Mumbai
Facilities
Location
Start date
Start date
About this course
Any graduate in Arts, Science, Commerce, BMS (Management Studies) or BMM with at least 55% marks. Working candidates are not eligible. There is an entrance test followed by an interview and a group discussion. Those with some experience in media or with proven record of writing will be given preference.
Reviews
Course programme
Program Contents:
Core Concepts:-
Management Studies
Managing Organizations
PR - Concepts, Structures & Practice
The Mass Media Industry
The P.R. Campaign / Strategic P.R.
Effective Business Communication
PR & Media Relations
Integrated Corporate Communication
P.R. Law & Media
Core Skills:-
Relationship Management
P.R. Industry Practice and Application
Corporate Strategy and Communication Concepts
Corporate Communication Practice
Event Management
Event Planning and Execution in P.R.
News Reporting
Computer Skills for Media and Communication
Audio Visual Communication Production
New Media - Convergence
Public Speaking & Presentation Skills for P.R. Professionals
P R. Case Studies: Research & Writing
Online Module: English Proficiency
Workshops:-
The Making of a P. R. Professional
Measurement of P.R. Objectives/Campaigns
Media: Ethics & Professional Standards for P.R. Professionals
Negotiation Skills
P.R. Games - Situational Analysis & Solutions
Creativity in P.R. - Ideation & Innovation
Industry Internship.
Public Relations & Corporate Communication