MBA

Masters in Business Administration (MBA) (Modular Pattern)

Introduction

The MBA programmes gears students to become successful leaders in any type of organization, form a multinational company to a fast-growing startup, or a business of their own. Building on skills and insights gained during the MBA programme, our candidates make significant contributions in every sphere of management and business, in virtually every corner of the world. Our student community consists of fresh graduates aspiring to start a management career, entrepreneurs who wish to gain a competitive advantage and also working professionals aspiring for career advancement or seeking new employment opportunities. It is in the Modular Pattern.

Overview

The 'MBA' Programme has been carefully designed, in order to impart the necessary, basic managerial & leadership skills and bridge the gap between the expectations of the Industry and the actual attainment by the student. This Programme is well designed with a unique combination of different management subjects and tailor-made to suite the demands of the Industry today. This combination is a result of a well-thought process which ensures a student to take the first step towards pursuing his choice of specialization in the ever expanding vast field of management. The choice may be from Marketing Management to Finance Management, from Human Resource Management to Operations Management and so on. Hence the MBA program really helps the students to explore their job opportunities creating an 'edge' over other graduates who compete with them in the placement arena.

Duration

The duration of the MBA programme is of 3 years.

Eligibility

Graduate in any discipline, from a recognized University.

Registration Validity

Registration shall be valid upto twice that of programme duration

Personal Contact Program

An approximate of 48 Personal Contact Programs (PCP) over a period of 3 years will be held. The details are mentioned in the welcome kit.

Evaluation Pattern

A candidate is required to pass (with minimum 50% mark) separately in both, assignment as well as term end exams.

Semester-I

Course Code

Name of the course

FM-101

Principles & Practices of Management

FM-102

Management Accounting

FM-103

Managerial Economics

FM-104

Business Communication

Semester-III

Course Code

Name of the course

FM-301

Organisational Behaviour

FM-302

Information Systems for Managers

FM-303

Consumer Behaviour

FM-304

Sales & Distribution Management

FM-311

Research Methodology

Semester-IV

Course Code

Name of the course

FM-401

Business Ethics & Laws

FM-402

Marketing Research

FM-403

International Marketing

FM-404

Retail Management

FM-414

Practical Training & Project Work

Semester-V

Course Code

Name of the course

FM-501

Strategic Management & Business Policy

FM-502

Economic Environment of Business & Environmental Management

FM-503

Product and Brand Management

FM-504

Marketing of Services

Semester-VI

Course Code

Name of the course

FM-601

Management of New & Small Enterprises

FM-602

Management of Marketing communciation and Advertising (including Virutal Marketing)

FM-603

B2B Marketing

FM-604

Cases in Marketing Management