MBA-Masters Diploma in Business Administration [Dual Specialization]

Syllabus:

Semester I -
Compulsory subjects:

CT 26 Principles of Management
CT 73 Managing Men
CT 74 Accounts and finance for Managers

Optional Subject (select any one):

CT 31 Business Environment
CT 40 ERP & MIS
*Award : Diploma in Management

Semester II -
Compulsory subjects:

CT 19 Production and Operations Management
CT 33 Marketing Management
CT 71 Managerial Economics

Optional Subject (select any one):

CT 10 Strategic Management
CT 20 Quantitative Techniques for Managers
*Award : Executive Diploma in Management

Semester III -

Student may offer any three subjects from one specialisation - as major and two subjects from other specialisation - as minor from the specialisation areas given below:

a) Foreign Trade
CT 21 Export Management & Documentation
CT 22 Export Finance
CT 23 International Marketing
CT 25 International Trade
CT 27 Forex Management
CT 30 India's Foreign Trade

b) Finance
CT 27 FOREX Management
CT 75 Multinational Financial Management
CT 76 Finance Markets & Services
CT 77 Working Capital Management
CT 78 Security Analysis & Portfolio Management

c) Marketing
CT 32 Marketing Research
CT 34 Principles of Sales Management
CT 35 Advertising Management
CT 36 Consumer Behaviour
CT 37 Brand Management
CT 41 Industrial Marketing

d) HRD
CT 12 Human Resource Planning
CT 13 Industrial Relations
CT 14 Organisation Development
CT 15 Research Methodology
CT 72 Organisation Behaviour

e) Tourism
CT 51 Principle of Tourism
CT 52 Hospitality Management
CT 53 Tourism Product
CT 54 Ecology for Tourism
CT 55 Travel Agency & Transport Management

f) Software Marketing
CT 28 Project Management
CT 61 Software Sales & Promotional Management
CT 62 Software product & Project Management
CT 63 Software Development Methodology
CT 64 Strategic Issues in Software Marketing
CT 65 Trends in Software Industry

g) Pharma marketing
CT 44 Pharma Selling & Sales Management
CT 45 Pharma Distribution Management
CT 46 Anatomy, Physiology & Pharmacology
CT 47 Pharma Product Management
CT 48 Paradyme in Pharmaceutical Industry

g) Hospital Management
CT 03 Principles of Hospital Planning
CT 04 Essential Elements of Hospital Management
CT 05 Community Health, Demography & Biostatistics
CT 06 Medical Records & hospital Inventory Management
CT 46 Anatomy, Physiology and Pharmacology

h) Insurance Management
CT 81 Insurance and Risk Management
CT 82 insurance Business Environment
CT 83 Life and non-Life Insurance
CT 84 Management of Insurance Companies
CT 85 Insurance Marketing

I) Banking
CT 91 Principles of Banking
CT 92 International Banking Management
CT 93 Information Technology in Banking
CT 94 Bank Regulation and Compliance
CT 95 Risk and Treasury Management
CT 77 Working Capital Management
CT 78 Security Analysis & Portfolio Management

J) Operations
CT 59 Logistics & Supply chain management
CT 87 Material management
CT 88 Technology Management
CT 89 Total Quality Management
CT 90 Knowledge Management

K) Information Technology
CT 66 E-Commerce
CT 67 I.T in Business Management
CT 68 I.T : Its Core Concepts and Issues
CT 69 Development of Information System
CT 70 Important Application Areas of I.T

L) Retail Management
CT 56 Retail Management
CT 57 Retail Selling
CT 58 Retail Marketing Management
CT 36 Consumer Behaviour
CT 59 Logistics & Supply chain management

M) Customer Relationship Management ( CRM )
CT 32 Marketing Research
CT 36 Consumer Behaviour
CT 97 Customer Relationship Management
CT 98 CRM in Service Industry
CT 99 Customer Response Management

N) Hospitality Management ( HM )
CT 101 Introduction to Tourism and Hospitality Industry
CT 102 Principles of Front Office Operations
CT 103 Essentials of Hotel ,Hostel & Hospital House Keeping
CT 104 Hospitality Operations
CT 105 Principles of Services Marketing
CT 106 Hotel and Tourism Laws

O) Pharma Business Management ( PBM )
CT 36 Consumer Behaviour
CT 37 Brand Management
CT 45 Pharma Distribution Management
CT 47 Pharma Product Management
CT 48 Paradyme in Pharmaceutical Industry

P) Services Marketing
CT 32 Marketing Research
CT 36 Consumer Behaviour
CT 98 CRM in Service Industry
CT 36 Consumer Behaviour
CT 107 Fundamental of Services Marketing
CT 108 Services Marketing : strategy & case studies

Semester III-

Compulsory subjects

CT 17 Business Communication
CT 28 Project Management
CT 29 Business Laws

Optional Subject (select any one)
CT 09 Entreprenurship
CT 38 Corporate Governance and Business Ethics

CT 15 Research Methodology
CT 50 Project Work


*Award : MBA* (Dual Specialization)