Pay Per Click (PPC) Course

Delhi Institute of Computer Courses
In Delhi

Rs 7,000
VAT incl.

Important information

  • Certificate
  • Delhi
  • Duration:
    15 Days
  • When:

We are providing stock pay per click training as per the newest trends in Google. Our PPC course is of short duration of 20 to 30 hours but we cover all the basics to advance PPC strategies. Our PPC course designed in such a way that you can manage your own PPC accounts and can also lower down your budget to a great extent. For more information about the course module.

Important information

Where and when

Starts Location Timetable
2nd Floor, 201, Chabbra Complex, Veer Savakar Block, shakarpur, Near Nirman Vihar Metro Station Delhi, 110092, Delhi, India
See map

What you'll learn on the course

Pay Per Click

Teachers and trainers (1)

Delhi Institute of Computer Courses (DICC)
Delhi Institute of Computer Courses (DICC)

Course programme

PPC Training Module

  • Meaning of Pay Per Click Marketing (PPC)
  • Why there is need to do PPC
  • How PPC grow your business
  • Google Ad sense and Ad words
  • Adbrite, Chitika, Amazon and other PPC programs
  • Yahoo, MSN and Google PPC comparison
  • Google Ad Words structure
  • Set-up a PPC Campaign
  • Google Ad word Account Structure

Create PPC Campaign

  • Setting up a PPC Campaign
  • Google Ad word Account Structure
  • Setting up an Ad group within campaign
  • Using My Client Centre (MCC)
  • What is Impression?
  • How to make an effective ad?
  • What is "Cost/Conversion"?
  • How to increase CTR & Conversion
  • What is Tracking Code?

Keyword Research for PPC

  • What is Keyword Research and analysis?
  • Researching PPC Keywords
  • Importance of target keywords and audiences
  • Selecting Keywords according to Geographical location
  • Analysing keywords of your competitors
  • Finding Keywords popularity & Global and local search Volume
  • Categorizing your ad campaigns to Ad groups
  • PPC Keywords tools and resources

Create Ads for PPC Campaigns

  • Create Impressive and Effective Ads and Ad groups
  • Unique Title and character limits
  • Measurement of Title, Description URL
  • Ad that produce better ROI
  • Various examples of Successfully Effective ads
  • Creation of Landing pages and Destination URL’s

Bids Management in PPC

  • What is bidding management?
  • What is Quality Score in PPC?
  • How Quality Score Effect your bids and rankings?
  • How to Increase Position on Search?
  • Bid for Ad position
  • Define Bid for Each Keywords and Bid Management
  • User Define bids and Google Automatic Bids
  • Importance of bidding techniques
  • competitor's Analysis for bidding

Landing Page for PPC

  • What is Landing Page?
  • Ads Versus Landing Page
  • Important of Landing Page
  • Optimize Your landing pages
  • How to Increase conversion rates
  • What is "Click-through-Rates" (CTRs)
  • Use 'Calls to Action'
  • Cost/Conversion

PPC Reporting

  • Campaign Performance Reports
  • Keywords Performance Reports
  • Ad group Performance Reports
  • Ads Performance Reports

PPC Campaigns Tools

  • Google Ad word Tool
  • Keywords Spy
  • Google Ad word Editor