Pay Per Click (PPC) Foundation

4.5 excellent 6 opinions

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Reviews on this course

Andre Hartono
4.5 09/08/2014
What I would highlight: I would like to thank and recommend Simplilearn to any professionals who considers to take PMP Certification examination, but cannot join the weekdays classes, as Simplilearn could provide weekend booth camp training which is mandatory to take before taking the exam. Simplilearn provides web based interactive learning materials and mock up test which can be accessed comfortably via laptop, I-pad, even from I-phone with user friendly layout which helped me a lot during my preparation before the exam, as most of the time I study during my traveling. Simplilearn also provides good professionals training during the booth camp which gives clear direction on how we should prepare to pass the exam as well trainer's sharing real life cases/ sample for the specific topic and its correlation in working environment give us a clear understanding on the topic. Simplilearn also have 24 hours online support and friendly customer representative team which always provide great support to me during the preparation process. I took the boot camp at mid of June 2014 and the exam in early of August 2014, and I pass the exam in my first attempt comfortably, thanks Simplilearn :)
Would you recommend this course?: Yes
Ajay Surti
4.0 23/06/2014
What I would highlight: Its really nice to get best practices and common technology across the IT business.
Would you recommend this course?: Yes
Meeta M Meher
4.5 27/05/2014
What I would highlight: My intention was to understand Big Data and know where I can use Hadoop, increment working and I got the idea. Definitely a good course to have overview on Big Data and Hadoop.
Would you recommend this course?: Yes
Uday Sandbhor
5.0 29/08/2013
What I would highlight: The training was excellent. The trainer explained the concepts in very easy and understandable way. The examples were related to the subject and helped a lot to understand complex concepts
Would you recommend this course?: Yes
Hrishikesh Pauskar
5.0 29/08/2013
What I would highlight: Course was excellent. Many topics were explained thoroughly.
Would you recommend this course?: Yes
Osama Ahmed
4.0 20/08/2013
What I would highlight: Very good and organized course.
Would you recommend this course?: Yes
Reviews gathered by Emagister & iAgora

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What you'll learn on the course

Pay Per Click

Course programme

Course Preview
  • Introduction to PPC
    • Lesson 1 - PPC Foundations: Introduction to PPC 24:54
      • 1.1 Overview

Additional information

  • About Author

    Brad Geddes, Author, Speaker and Marketing Consultant
    • Author of Advanced Google AdWords, and founder of
    • Writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster
    • Spoken at more than 35 conferences, and has led more than 60 AdWords seminars

  • What is the course all about?

    Pay per click is an internet marketing model used on websites in which advertisers pay their hosts only when their ad is clicked. It also focuses on optimizing ad spends and maximizing Click-through rate (CTR) and conversion.

    The Pay per click (PPC) Foundation Course from Simplilearn trains participants in the online marketing discipline of PPC and Paid Search. This course delivers basic knowledge in initial comprehensive campaign setup, campaign economics, landing pages, managing campaigns, and PPC concepts.

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