Post Graduate Diploma in Management in Marketing

Institute for Technology and Management
In Navi Mumbai

Price on request
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Important information

  • Post Graduate Diploma
  • Inhouse
  • Navi mumbai
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
Navi Mumbai
ITM Business School Navi Mumbai Plot 25/26, Institutional Area, Sector -4 Kharghar East, , 410210, Maharashtra, India
See map

Frequent Asked Questions

· Requirements

Graduates in any discipline with 50% minimum marks from any university recognized by the Association of Indian Universities are eligible. Candidates in their final year of graduation may also apply. Having Work Experience is not a requirement for admission to the program, however candidates with work experience are welcome.

Course programme

The Post Graduate Diploma in Management is ITM's Flagship Management Program.. It is a two-year, full time, fully residential program approved by AICTE. Since its establishement in 1991, the PGDM has evolved into a intensive course of study that takes participants from the very basics in Management theory to highly advanced theory and practice areas. The program covers a wide range of fields and subject areas through a suite of 38 courses.

Year I
Trimester 1
1. Principles of Management
2. Introduction to Marketing
3. Introduction to computers & Computer Application
4. Financial & Cost Accounting
5. Introduction to Quantitative Techniques
6. Managerial Economics

Trimester 2
1. Research Methodology
2. Macroeconomic Analysis
3. Human Behaviour in Organization
4. Quantitative Analysis for Decision Making
5. Managerial Accounting
6. Financial Management

Trimester 3
1. Computer Information System
2. Marketing Strategies
3. Human Resources Management
4. Production, Operations & Inventory Management
5. ERP Concepts
6. Elective Subject:
Advanced Financial Management OR
Marketing Research OR
Training and Development

Year II
Trimester 4
1. International Business Management
2. E-Commerce Concepts
3. Elective Subject 1*
4. Elective Subject 2*
5. Elective Subject 3*
6. Elective Subject 4*
7. Capstone Project I

Trimester 5
1. Technology Management
2. Project Management
3. Elective Subject 1*
4. Elective Subject 2*
5. Elective Subject 3*
6. Elective Subject 4*
7. Capstone Project II

Trimester 6
1. Geopolitical Environment
2. Business Policy & Strategic Management
3. Entrepreneurial Development
4. Business Ethics & Corporate Governance
5. BPR & Change Management
6. Capstone Project III


For students who select Marketing as their Major Specialization, the following Electives are offered during the 4th and 5th Trimesters, of which any 4 are to be selected in each trimester:

Trimester IV

1. Integrated Marketing Communication
2. Product Management
3. Logistics Management
4. Services marketing
5. Direct Marketing
6. Consumer Behavior

Trimester V

1. Industrial Marketing
2. Sales Management
3. Database and net Marketing
4. Retailing
5. Global Marketing
6. Rural marketing
7. Legal Aspects of Marketing

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