Post Graduate Diploma In Management (PGDM)(MARKETING MANAGEMENT)

In Ghaziabad

Price on request
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Important information

  • Post Graduate Diploma
  • Ghaziabad
  • Duration:
    2 Years

Important information

Where and when

Starts Location
On request
INSTITUTE OF MANAGEMENT STUDIES,Lal Quan, Bulandshahar Road,Ghaziabad,National Capital Region, 201009, Delhi, India
See map

Course programme

First Year - Term I
Subject Code Subject Name
BM-1101 Management Accounting-I
BM-1102 Organization Behavior
BM-1103 Legal Aspects in Business
BM-1104 Marketing Management-I
BM-1105 Business Economics
BM-1106 Quantitative Methods in Management-I
PPSP Module on Self Analysis
Foreign Language-I

Term 2
Subject Code Subject Name
BM-1201 Management Accounting-II
BM-1202 Human Resource Management
BM-1203 Financial Management-1
BM-1204 Marketing Management-II
BM-1205 IT for Managers
BM-1206 Quantitative Methods in Management-II
PPSP Module on Behavioral Communication
Foreign Business Language-II

Term 3
Subject Code Subject Name
BM-1301 Financial Management-II
BM-1302 Management Information Systems
BM-1303 Written & Oral Communication
BM-1304 Production & Operations Management
BM-1305 Economic Environment & Policy
BM-1306 Research Methods in Business
PPSP Module on Emotional Intelligence
Foreign Business Language-III

Second Year - Term 4
Subject Code Subject Name
BM-2401 Strategic Management-I
BM-2402 International Business Environment
Electives from two areas of Specialization
PPSP Psychometric Test
Aptitude & Analytical Ability

Term 5
Subject Code Subject Name
BM-2501 Strategic Management-II
Electives from two areas of Specialization
PPSP Resume Writing
Mock Interviews
Dissertation Topic & methodology selection and information


Subject Code Subject Name
BM-MK01 Consumer Behaviour
BM-MK02 Sales & Distribution Management
BM-MK03 Product & Brand Management
BM-MK04 Advertising & Sales Promotion Management
BM-MK05 Marketing Services
BM-MK06 Marketing Research
BM-MK07 Retail Management
BM-MK08 Global Marketing
BM-MK09 Retail Management
BM-MK10 Customer Relationship Management & Technology
BM-MK11 Integrated Marketing Communications
BM-MK12 Direct Marketing
BM-MK13 Business to Business (B2B) Marketing
BM-MK14 Internet Marketing
BM-MK15 Store Management and Visual Merchandising
BM-MK16 Retail Marketing
BM-MK17 Rural Marketing
BM-MK18 Marketing for Entrepreneurs
BM-MK19 Agribusiness Marketing
BM-MK20 International Trade Operations & Logistics

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