Post Graduate Program in Management:MarketingIndian Institute of Management Indore
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- Post Graduate Diploma
The Post Graduate Programme (PGP) in Management at IIM Indore is a two-year, full-time, residential programme. It is recognised by the Association of Indian Universities as equivalent to M.B.A. Degree. The programme aims to groom participants into competent professional managers with-
• a capacity to learn and adapt to national and international environment;
• an orientation towards achieving excellence, maintaining high ethical standards; and
• a capacity to work effectively and efficiently, both individually and in-groups.
The PGP is spread over two years, each year consisting of three terms. In between the first and second years, the participant spends eight weeks on a summer project in a business organisation. The academic year begins in June/July and ends in March/April of the following year.
The PGP of IIM Indore have some special features like:
Information Technology Orientation, and
Another unique feature of the PGP at IIM Indore is a compulsory course called Society, Business and Management which exposes the participants to the ethical dilemmas and social responsibilities of business through classroom sessions and develops their social sensitivity through a one-week attachment with an NGO or the CSR wing of a business organization.
IIM Indore uses a combination of various teaching methods such as cases, projects, independent studies, computer aided instructions, group discussions, lectures, seminars, presentations by participants, and lectures by guest speakers from industry and government. The case method is the predominant pedagogical tool. This sharpens the analytical skills of participants and helps analyze problems from multi-functional perspectives. Instructors mainly guide the group, push participants to develop and defend arguments, and take decisions.
The Post Graduate Programme lasts six trimesters, spread over two years, with a summer project in between the two years. This eight-week programme is an opportunity for participants to put their ideas and skills to work in established and reputed companies from various sectors.
The first year participants are provided with the fundamental conceptual knowledge, analytical skills and techniques, contextual understanding, environmental awareness and overall perspective that will serve as the bedrock for the programme. The areas covered are Marketing, Finance, Human Resource Management, Quantitative Research, Operations, Economics and Strategy.
In the second year, electives will give participants a deeper understanding of different functional areas and enable them to specialize in areas of their choice. There is emphasis on the application of knowledge gained in the form of projects, group exercises and case discussions. Guest lectures and workshops further enrich their learning.
Academic input is delivered through two types of courses: core courses and elective courses. Core courses are compulsory for all participants and occupy about 62% of the total curriculum. They provide participants with the fundamental conceptual knowledge, analytical skills and techniques, contextual understanding, environmental awareness and overall perspective that will serve as the bedrock for the programme. The elective courses, which are offered only in the second year, will give participants a deeper understanding of different functional areas and enable them to specialize in areas of their choice. In addition, a course of independent study (CIS) allows a participant to undertake detailed exploration of narrowly defined areas/topics under faculty guidance.
The concept of credit is used to compute the workload of a course. As a general rule, a four-credit course requires a commitment of about 100 hours from the participant of which is 25 hours are to be spent in the classroom (usually 20 sessions of 75 minutes each) and the balance to be utilised for preparation and assignments. The courses carry two, three or four-credits.
o Core Courses - Tabular Format to reduce the length or in a expandable block
Term I Term II Term III
Organisational Behaviour - I Finance - I Developments in Indian & World Economy
Managerial Accounting and Control - I Macroeconomics Finance - II
Managerial Oral Communication Management Information System-II Human Resource Management
Managerial Written Communication - I Managerial Accounting and Control - II Management of Information Technology
Microeconomics for Managers Managerial Written Communication - II Marketing - II
Operations Management - I Marketing - I Operations Management - III
Quantitative Techniques - I Organisational Behaviour - II Quantitative Techniques - III
Management Information System-I Operations Management - II Strategic Management-I
Legal Aspects of Business Quantitative Techniques - II Society, Business and Management- II (Field Visit Phase)
Society, Business and Management- I
Brand Management, Consumer Behaviour, Services Marketing, Business to Business Marketing, Integrated Marketing Communication, Sales & Distribution Management, Customer Relationship Management, Marketing Strategy, Advance Marketing Strategy, Retail Management, Marketing of FMCGs, Rural Marketing.