Public Relations and Advertising

Prince Consultancy
In Chennai

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Important information

  • Bachelor
  • Chennai
  • Duration:
    2 Years
Description

PUBLIC RELATIONS AND ADVERTISING. Batchelor. *Public Relations and Advertising, Batchelor of Arts 4 years. Major Requirements. COMM-125 Introduction to Journalism. COMM-135 Introduction to Communication Studies. COMM-220 New Writing. COMM-230G Voice and Diction - Greek. COMM-321 Public Relations Principles. COMM-322 Public Relations Methods. COMM-422 PR Campaign Develop and Management. COMM-450.

Important information
Venues

Where and when

Starts Location
On request
Chennai
2/167,East Coast Road, injambakkam, Tamil Nadu, India
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Course programme


PUBLIC RELATIONS AND ADVERTISING

Bachelor
*Public Relations and Advertising , Batchelor of Arts 4 years

Major Requirements

COMM-125 : Introduction to Journalism
COMM-135 : Introduction to Communication Studies
COMM-220 : New Writing
COMM-230G : Voice and Diction - Greek
COMM-321 : Public Relations Principles
COMM-322 : Public Relations Methods
COMM-422 : PR Campaign Develop and Management
COMM-450 : Corporate Communication
MGT-281 : Introduction to Management
MKTG-291 : Principles of Marketing
MKTG-393 : Advertising
MKTG-395 : Consumer Behaviour
MKTG-398 : Marketing Research
MKTG-405 : Media Planning
MKTG-410 : Sales Promotion and Direct Marketing
MKTG-493 : Strategic Marketing

Communication and Business Electives
ACCT-110 : Accounting I
ACCT-111 : Accounting II
BADM-230 : Business Law
BADM-234 : Organisational Behaviour
BADM-439 : Senior Simulation in Business
BADM-475 : Strategy and Business Policy
BADM-496 : Final Year Project
COMM-115 : Introduction to Electronic Media
COMM-116 : Audio Production
COMM-117 : Video Production
COMM-222 : Graphic Comm (Graphic Layout)
COMM-240 : Communication and Media Analysis
COMM-431 : Gender and Communication
COMM-440 : Communication Law
DES-260 : Photography
ECON-261 : Principles of Microeconomics
ECON-262 : Principles of Macroeconomics
FIN-266 : Managerial Finance
HOSP-100 : Introduction to Hospitality Management
HOSP-360 : Meeting, Conference and Incent.
MGT-481 : Human Resource Management
MKTG-360 : Selling and Sales Management
MKTG-370 : Retail and distribution Management
MKTG-380 : Marketing of Services
MKTG-390 : E-Commerce
MKTG-491 : International Marketing
TRVL-230 : Tourism Service Marketing

Foreign Language Electives
Language Expression
Computer and Mathematics Electives
Humanities and Social Sciences Electives


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