Public Relations in Principle and Practice Part 2 (Diploma-Postgraduate)

HRODC Postgraduate Training Institute
In Astana, Kazakshtan (Kazakhstan), Dubai (United Arab Emirates), Kuala Lumpur (Malaysia) and 2 other venues

£ 10,000 - (Rs 8,28,275)
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Important information


Suitable for: Public Relations Professionals. Public Relations Practitioners. Marketers and Public Relations Managers. Board of Directors. Business Owners. Customer Service Managers. Sales and Development Business Managers. HR professionals who have communications roles. Managers who want to add high-level communications skills to their personal portfolios. Other key personnel in the organization whose work involves contact and interaction with internal/external public

Important information

Where and when

Starts Location
Astana, Kazakshtan
Arka Street, 010 000, Kazahstan, Kazakhstan
Coral Deira Hotel, Muraqabat Street, Deria, Dubai, 82999,, 82999, Dubai, United Arab Emirates
See map
Oxford Road, 2132, Johannesburg, South Africa
See map
Kuala Lumpur
Jalan Ampang Hilir, 68, Malaysia, Malaysia
See map
Old Airport Road, 17058, Saudi Arabia, Saudi Arabia

Course programme

Course Contents, Concepts and Issues

Print Media Relations

Impartiality of the media

Number one medium

Prominence of Electronic media

The Internet factor

Dealing with the media

Attracting publicity

Value of publicity

Pitching publicity

Online publicity

Handling Media Interviews

Employee Relation

Strong Employee Relations towards Solid Organizations

Dealing With the Employee Public

Trusted Communications


S-H-O-C the Troops

Employee Communications Tactics

Internal Communications Audits

Online Communications

The Intranet

Print Publications

Bulletin Boards

Suggestion Box/Town Hall Meetings

Internal Video

Face-To-Face Communications

The Grapevine

Multicultural Community Relations

Community Social Responsibility

Community Relations Expectations

Objectives of Community Relations

Community Relations on the Web

Serving Diverse Communities

Nonprofit Public Relations

Government Relations: Enhancing Public Relations Effectiveness

Public Relations

Public Relations in Government

Government Practitioners

Two Prominent Departments

The President

The President’s Press Secretary

Lobbying the Government

What Do Lobbyists Do?

Do-It-Yourself Lobbying

Political Action Committees

Dealing with Local Government

Consumer or Client Relations in Public Relations

Worldwide Consumer Class

Objectives of Consumer Relations

Consumer-Generated Media

Customer Complaints Handling

The Consumer Movement

Federal Consumer Agencies

Consumer Activists on the Internet

Business Gets the Message

International Relations

International Operation

Overview of Public Relations in:



Latin America




Eastern Europe


Australia/New Zealand


Middle East

Public Relations Writing

Writing for Viewing and Listening

Fundamentals of Writing

Flesch Readability Formula

Ysela Cornerstones of Corporate Writing

The Inverted Pyramid Style in Writing

The News Release

News Release News Value

News Release Content

News Release Style

News Release Essentials

The Social Media News Release

Writing Internet News Releases

Importance of Editing

Public Relations and the Internet

Brief History of the Internet

Public Relations and the Internet

Web Sites



Social Networks

Other Web-Based Communications Vehicles

Darker Side Of Online Communications

Integrated Marketing Communications

Public Relations vs. Marketing vs. Advertising

Product Publicity

Third-Party Endorsement

Building a Brand

Public Relations Advertising

Traditional Integrated Marketing

Purposes of Public Relations Advertising

21st Century Integrated Marketing

Crisis Management

Issues Management

Risk Communication and Message Mapping

Managing In a Crisis

Planning In a Crisis

Communicating In a Crisis

Engaging the Media

Launching Career in Public Relations

Public Relations in Economic Downturn

Organising the Job Search

Organising the Job Interview

Mapping a Career Path

Ensuring Public Relations Success

Achievements for this centre

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