Public Relations in Principle and Practice Part 2 (Diploma-Postgraduate)
Training
In Dubai (United Arab Emirates), Kuala Lumpur (Malaysia), Johannesburg (South Africa) and 2 other venues
*Indicative price
Original amount in GBP:
£ 10,000
Description
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Type
Training
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Location
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Duration
10 Days
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Start date
Different dates available
Suitable for: Public Relations Professionals. Public Relations Practitioners. Marketers and Public Relations Managers. Board of Directors. Business Owners. Customer Service Managers. Sales and Development Business Managers. HR professionals who have communications roles. Managers who want to add high-level communications skills to their personal portfolios. Other key personnel in the organization whose work involves contact and interaction with internal/external public
Facilities
Location
Start date
Start date
Start date
Start date
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Reviews
Course programme
Course Contents, Concepts and Issues
Print Media Relations
Impartiality of the media
Number one medium
Prominence of Electronic media
The Internet factor
Dealing with the media
Attracting publicity
Value of publicity
Pitching publicity
Online publicity
Handling Media Interviews
Employee Relation
Strong Employee Relations towards Solid Organizations
Dealing With the Employee Public
Trusted Communications
Credibility
S-H-O-C the Troops
Employee Communications Tactics
Internal Communications Audits
Online Communications
The Intranet
Print Publications
Bulletin Boards
Suggestion Box/Town Hall Meetings
Internal Video
Face-To-Face Communications
The Grapevine
Multicultural Community Relations
Community Social Responsibility
Community Relations Expectations
Objectives of Community Relations
Community Relations on the Web
Serving Diverse Communities
Nonprofit Public Relations
Government Relations: Enhancing Public Relations Effectiveness
Public Relations
Public Relations in Government
Government Practitioners
Two Prominent Departments
The President
The President’s Press Secretary
Lobbying the Government
What Do Lobbyists Do?
Do-It-Yourself Lobbying
Political Action Committees
Dealing with Local Government
Consumer or Client Relations in Public Relations
Worldwide Consumer Class
Objectives of Consumer Relations
Consumer-Generated Media
Customer Complaints Handling
The Consumer Movement
Federal Consumer Agencies
Consumer Activists on the Internet
Business Gets the Message
International Relations
International Operation
Overview of Public Relations in:
Canada
Europe
Latin America
Japan
China
Asia
Eastern Europe
Russia
Australia/New Zealand
Africa
Middle East
Public Relations Writing
Writing for Viewing and Listening
Fundamentals of Writing
Flesch Readability Formula
Ysela Cornerstones of Corporate Writing
The Inverted Pyramid Style in Writing
The News Release
News Release News Value
News Release Content
News Release Style
News Release Essentials
The Social Media News Release
Writing Internet News Releases
Importance of Editing
Public Relations and the Internet
Brief History of the Internet
Public Relations and the Internet
Web Sites
Blogs
Social Networks
Other Web-Based Communications Vehicles
Darker Side Of Online Communications
Integrated Marketing Communications
Public Relations vs. Marketing vs. Advertising
Product Publicity
Third-Party Endorsement
Building a Brand
Public Relations Advertising
Traditional Integrated Marketing
Purposes of Public Relations Advertising
21st Century Integrated Marketing
Crisis Management
Issues Management
Risk Communication and Message Mapping
Managing In a Crisis
Planning In a Crisis
Communicating In a Crisis
Engaging the Media
Launching Career in Public Relations
Public Relations in Economic Downturn
Organising the Job Search
Organising the Job Interview
Mapping a Career Path
Ensuring Public Relations Success
Public Relations in Principle and Practice Part 2 (Diploma-Postgraduate)
*Indicative price
Original amount in GBP:
£ 10,000