Course in Advertising Design

Course in Advertising Design

Advertising Design is specifically concerned with the promotion of products and services and all students will gain knowledge and understanding of the design, marketing and promotional design strategies that will be used to convince an audience to become a consumer. Students will be expected to use their design skills together with their understanding of business and marketing objectives in order to achieve successful advertising campaigns.

The emphasis will be upon understanding the power of imaginative visual and textual advertising communication. Hence subjects such as visual studies, concept development, and the cultural and social context of advertising will be developed. In addition students will gain a knowledge and understanding of a wide range of advertising processes and systems for example; internet advertising; press advertising; TV-film and radio advertising, billboard/ transport advertising and also corporate identity and branding.
Learning outcomes Dur: 12 Months

Graphic Design & Artistry semester I
Web Design & Interactivity semester II

Graphic Design & Artistry
semester I

Advertising Design programme combines two semesters to prepare all the students for print and electronic advertising mediums. In first semester of this programme, you will learn everything related with print media advertising. For thorough study, we have divided it into three modules again. First module is covering everything which is essential to design a better corporate identity by the means of print media. Second module is the production base, here you will be learning advanced techniques of layouting and designing, and third module completes the first semester, in this module we will teach you how to prepare your designs for further processing in printing press etc.
Modules

Computer Fundamental & Digital Illustrations module I
Image Magic & Layouting Techniques module II
Pre-press & Post-press module III

Web Design & Interactivity
semester II

In previous semester, we have a very close study of print media/ graphic designing. In this second semester, we will disclose a new and very modern medium of advertising and branding. This semester, Web Design & Interactivity comprises of everything that comes within screen based promotion such as websites, presentation designing, intro designing, and interface designing etc.

This course curriculum is a complete solution to the design, creation, and maintenance of the web pages and web sites. With it, you will learn how to critically evaluate web site quality, maintain quality web pages, web design standards, why they're important, and learn to create and manipulate images.
Modules

Web Fundamental & Graphics module IV
Multimedia & Web Interactivity module V
Productivity & Web site Management module VI

Learning Methodology:

* Implementation would be based on instructional design principles
* Classroom exercises, quizzes, and home assignments
* Continuous evaluation and feedback during the training
* Student has to pass through a very strong assessment system: Project Training, Practical Test, Theoretical Test, and a discussion (Viva)

Career Options:
Graphic Designer, Layout Artist, Image Editor, Visualiser, Paginator, Web Designer, Template Artist, Presentation Artist, Instructional Artist etc.