MA in Advertising

Chhattisgarh University

Price on request

Important information

  • Master
  • Distance learning
  • Duration:
    2 Years

Important information


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Course programme

This course will combine advertising and some public relations and marketing theory with lots of practical day-to-day applications to provide a thorough introduction to the field of PR. Emphasis will be on the skill set and thought process needed by today's practitioners. Writing skills will be analyzed, critiqued, and be a critical factor in the grading process.

Course content:

# YEAR-1
Communication Theory
Advertising Management & Planning
Marketing Management
Public Relations
Business Ethics
Commercial Photography
# YEAR-2
Corporate Communication
Media Industries
Financial Management & Brand Management
Audio-Visual Communication
Event Management & Strategic Management
Market Research & Media Research