Post-Graduate Diploma in Advertising, Media & Event Management

National Institute of Event Management
In Mumbai and Pune

Rs 99,730
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Important information


Important information

Where and when

Starts Location
On request
Ground Floor, Nandanvan, Corner of Vallabh Bhai Road & Ansari Road, Vile Parle (West), 400056, Maharashtra, India
See map
On request
A-3, Amphi Theatre, Fergusson College, F. C. Road., Maharashtra, India
See map
On request
4, Kamal Prabha Apts., Opp. Police ground, F.C. Road, 411016, Maharashtra, India
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Course programme

With opening of the markets of competition all over the world, the race of survival in business has become fiercer and hence the best of organizations and business homes cannot afford to remain content. Today's personnel have to be capable, competitive and well equipped with multifaceted knowledge. If an event personnel has no knowledge of the Ad and PR world, the markets, brands and the all powerful media world, he may not be able to cope up with the competitions. An Ad person who has knowledge of events is definitely in demand, and if a media person comes equipped with knowledge of advertising, marketing branding and below the line activities like events he is definitely welcomed by a fast growing company.

Persons equipped with knowledge of all the fields is in better demand, and they are not only easily absorbed and promoted, but they are preferred for managerial positions. There will be a definite requirement for such multifaceted trained personnel in the entertainment industry.

Its well researched Post-Graduate Diploma in Advt., Media and Event (PGDAME) is the magic wand that shall open the doors of these huge fast growing industries to you for managerial slots. The one year all inclusive full-time course trains you for all round knowledge in the first semester and offers specialization in any two in the second semester.

Simple, practical and detailed classroom teaching is done.

The Details of the papers are:

-Semester I:

# Communication process and Introduction to Corporate Communications

# Consumer behavior and Organisational behavior

# Event Coordination

# Journalism

# Modern Event Scenario

# Computer Applications in Events

# Event Accounting

# Advertising

# Marketing Management

# Practical paper I

# Practical paper II

-Semester II:

Group A (Events)

1. Event Laws & Case Studies

2. Event Catering

3. Event Production and Logistics

4. Event Planning

5. Event Marketing

6. Practical paper

Group B (Media)

1. Media Buying & Selling

2. Special Media Module:

* History of Journalism in India. Where are we now?
* Reporting / Interviewing (Print and TV )
* Feature Writing
* Sub-editing (Practical + Theory)
* Writing press notes
* Cultivating sources, databases, research
* In the field / news room, hierarchies, approaches, etc
* Deadlines / role playing
* Presenting well
* Paid editorial the reality
* Public relations relationship management, media plans, etc
* The importance of etiquette
* Writing for the web
* Thinking laterally moving between print, radio, TV & the net
* Major assignments
* Law
* Ethics
3. Practical paper

Group C (Advertising)

1. Strategic Brand Management

2. Media Buying & Selling

3. Copywriting of an Advertisement

4. Practical paper

Additional information

Payment options: Students will be required to pay an all inclusive fee in lumpsum on admission to PGDAME of Rs. 88,750 (includes Admission fees, Tution fees, exam fees, students facilities, practical training fees, notes etc.) plus 12.36% Services Tax. i.e. Rs. 99,730/- PS.: 1) All fees can be paid by cash/D.D./Cheques drawn on "National Institute of Event Management" 2) Fees may increase if the rate of service tax increases FEES ONCE PAID WILL NOT BE REFUNDED UNDER ANY CIRCUMSTANCES. Students will also have to submit a duly filled admission form and then he/she will pay the required fees. Forms without fees will not be treated as admission granted, or a seat kept reserved.

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