Post Graduate Diploma in Marketing Communication Management(Full Time)

National Institute of Advertising
In Noida

Rs 2,16,000
+ VAT
You can also call the Study Centre
12045... More
Compare this course with other similar courses
See all

Important information

  • Post Graduate Diploma
  • Noida
  • Duration:
    15 Months
Description

PGDMCM provides a holistic experience based on the learning process of creative/strategy/media on one hand and professional and personal development on the other. It offers opportunities to students for preparing for professional careers in Advertising, Marketing Communication, Entertainment, Brand Management, and other allied fields.

Important information
Venues

Where and when

Starts Location
On request
Noida
National Institute of Advertising W 23, Sector 11, , 201301, Delhi, India

Frequent Asked Questions

· Requirements

The basic qualification for admission to PGDMCM is graduation in any discipline. Students expecting their final year results may also apply.

Course programme

The very best of Advertising: PGDMCM is the flagship program of NiA Post Graduate Diploma in Marketing Communication Management (PGDMCM) Autonomous Fifteen Months - Full Time.

PGDMCM provides a holistic experience based on the learning process of creative/strategy/media on one hand and professional and personal development on the other. It offers opportunities to students for preparing for professional careers in Advertising, Marketing Communication, Entertainment, Brand Management, and other allied fields. The curriculum is designed to ensure that graduating students would benefit from an advanced training in theory (industry oriented) and professional applications of Integrated Marketing Communication. All successful candidates are offered placement assistance.

Curriculum

Each Credit is considered as the value attached to a module. All of NiA Modules have three credits each, however some of the industry specific subjects may be spread across two, three or four modules, giving that much more value. E.g.: Market Research is spread across two modules giving a total of 6 credits, similarly Marketing is spread across a minimum of two modules with optional Marketing related subjects like Consumer Behavior, Internet Marketing etc. adding to the number of 'Marketing Credits.

Cornerstone Courses: Trimester 1 9 Credits ( 6 Courses)

Financial Statement Analysis for Managers (1) Information Technology Management (1) Managerial Economics (2) Principles of Management (2) Marketing Management (2) Term Paper (1)


Cornerstone Courses: Trimester 2 & 3 25 Credits ( 13 Courses)

Brand Planning (3)
Media Planning (3)
Product Management (1)
Creative Planning Workshop (1)
Market Research (3)
Sales & Distribution Management (1)
Consumer Behavior (1)
Sales Promotion (1)
Copywriting Workshop (1)
Event Management (3)
Services Marketing (3)
Public Relations (3)
Term Paper (1)

Cornerstone Courses: (Trimester 4) 10 Credits (Choose any 4 Courses)

Online Marketing (2)
Customer Relationship Management (2)
International/Cross-cultural Marketing.(2)
Social Marketing (2)
Two Term Papers (2)
Image/ Reputation Management (2)
Advanced Advertising Research (2)
Social Advertising (2)
Media Planning Strategies (2)




Compare this course with other similar courses
See all