Advertising & Marketing
Post Graduate Diploma
In Mumbai
Description
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Type
Post Graduate Diploma
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Location
Mumbai
Facilities
Location
Start date
Start date
About this course
Any graduate in Arts, Science, Commerce, BMS (business) or BMM (mass media) with at least 55 percent marks. Non-graduates who have completed five years of full-time work in an advertising agency may be considered. Working candidates are not eligible.
Reviews
Course programme
Program Contents:
Core Concepts:-
Introduction to Marketing Principles & Concepts
Understanding Advertising
Development of an Advertising Professional
Consumer behavior
Market Research
The Brand (product & corporate branding)
Public Relations
Direct Marketing
Advertising & Creative Development Process
(includes mainly 4 stages: Advertising strategy, Creative development, advertising development, effectiveness)
Management skills
Core Skills:-
Copywriting
Ad Film making
Computer Skills for Media
Online Marketing & Web designing
Print Production
Media Planning & Media Marketing
Account Planning
Retail Communication
Media law & Media literacy
Preparing a Portfolio
TPE (The Professional Edge)
EPS (Effective Presentation Skills)
Research Project
Workshops:-
Handling People Professionally
Shakti Yogashram
Electives: (Choose any one):-
* Photography
* Radio Programming
* Digital advertising as an emerging advertising avenue
* Face of Social Advertising and Corporate Social Responsibility
* Animation.
Advertising & Marketing