Course in Visual Merchandising

In simpler terms one can say that " if it is not worth selling it is not visual merchandising ". There is a open connection flanked between outward appearance in additon to lucrative selling. Therefore one can easily infer that one of the important tasks of Visual Merchandising is to present the art or ambience of the product in a very prudent manner that looks stylish yet makes sense.Visual Merchandising enhances the promotion development by inducing aspiration, cultivating the purchaser, facilitating the business decisions in addition to finally clinching the transaction.At the Academy of Applied Arts all our programs are prepared in the region of the three rudiments of visual merchandising: blueprint, knowledge in addition to psychology. We make use of an in-depth understanding of form in addition to meaning as well as of customer behavior within a restricted trade surroundings. All this put jointly helps you maximize sales, build brands in addition to make client faithfulness.

Topics to be studied


1. Understanding Visual Merchandising in addition to Retail commerce

2. Visual Merchandising in addition to exhibit essentials

3. Consumer Psychology

4. Plano ramming

5. Fixtures in addition to furnishings

6. Window display

7. In-store display

8. Lights in addition to illumination

9. Color Code in addition to appreciation technique

10. Store Planning in addition to plan

11. Traffic stream

12. Prop building