Diploma in Public Relation & Corporate Communication

Public relations :

Public relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. It's the key to effective communication in all sectors of business, government, academic and not-for-profit.

The public relations industry is one of the fastest growing marketing communications areas and your skills may fit today's PR agency needs.

"The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics."

However, with the massive change in the communication process brought about by the information era, public relations could be described easily as: the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organisation with the public interest, and plans and executes a programme of action to earn public understanding and acceptance.

What is significant is that public relations people are pivotal to the communication process between an organisation/individual and their publics. They must understand the needs of an organisation and they must be attuned to the needs of the public's.

Corporate Communication :

Just until a few years ago, companies communicated with their consumers via press releases, and with their employees through internal bulletins. Today however, the importance of communication has gone up manifold, and consumers and employees form merely two of the myriad publics that an organisation must interact with, thus the growing importance of corporate communication.

Corporate communication encompasses all the communication that takes place between an organisation and its various stakeholders in order to project the company's brand within and beyond the organisation. Corporate communication is responsible for creating and maintaining the brand and looking after the organisation's reputation.

The areas of study in Diploma in Public Relation & Corporate Communication (DPC) are :

Public Relation :

CPS 001 CORE PR SKILLS
(Includes Introduction to PR, Media relations, PR strategy and planning, Event organization, writing for PR)
SPS 002 SPECIALISED PR SKILLS
(Includes Advanced media relations, Advanced PR strategy, Crisis and issues communications, Online PR)

Corporation Communication :

CC 001 Corporate Communication as it is Today
CC 002 Corporate Communication
(Includes Corporate Identity, In-house Newsletters, Event Management, Publicity, Corporate Philosophy, Internet Advertising, Crisis Communication, Reputation Management, Employee Communication)
CC 003 Marketing Communication
CC 004 Customer Care and Retailing