Diploma in Advertising & Marketing

St. Xavier’s Institute of Communication
In Mumbai

Rs 1,40,000
+ VAT
You can also call the Study Centre
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Important information

Typology Post Graduate Diploma
Start Mumbai
  • Post Graduate Diploma
  • Mumbai
Description

Venues

Where and when

Starts Location
On request
Mumbai
Xavier Institute of Communications,St. Xavier's College, 400001, Maharashtra, India
See map
Starts On request
Location
Mumbai
Xavier Institute of Communications,St. Xavier's College, 400001, Maharashtra, India
See map

Frequent Asked Questions

· Requirements

Any graduate in Arts, Science, Commerce, BMS (business) or BMM (mass media) with at least 55 percent marks. Non-graduates who have completed five years of full-time work in an advertising agency may be considered. Working candidates are not eligible.

Course programme

Diploma in Advertising & Marketing

Course Synopsis

Core Concepts

-Introduction to Marketing Principles & Concepts
-Understanding Advertising
-Development of an Advertising Professional
-Consumer behavior
-Market Research
-The Brand (product & corporate branding)
-Public Relations
-Direct Marketing
-Advertising & Creative Development Process
(includes mainly 4 stages: Advertising strategy, Creative development, advertising development, effectiveness)
-Management skills

Core Skills

-Copywriting
-Ad Film making
-Computer Skills for Media
-Online Marketing & Web designing
-Print Production
-Media Planning & Media Marketing
-Account Planning
-Retail Communication
-Media law & Media literacy
-Preparing a Portfolio
-TPE (The Professional Edge)
-EPS (Effective Presentation Skills)
-Research Project (given in the beginning of the year, the research paper to be submitted towards the end)
-Workshops
-Handling People Professionally
-Shakti Yogashram

Electives:

Photography
Radio Programming
Digital advertising as an emerging advertising avenue
Face of Social Advertising and Corporate Social Responsibility
Animation


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