Post Graduation in Communication Management:Advertising

SYMBIOSIS INSTITUTE OF MEDIA & COMMUNICATION
In Pune

Price on request
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Important information

  • Post Graduate Diploma
  • Pune
  • Duration:
    2 Years
Description

Important information
Venues

Where and when

Starts Location
On request
Pune
Symbiosis Knowledge Village (PG), Gram: Lavale, Taluka: Mulshi, 411042, Maharashtra, India
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Course programme

Communication Management studies include Principles of Management; Marketing & Market Research; Statistics & SPSS; Consumer Behaviour; Culture Studies; Indian & Global Business Environment; Business Communication; Organisational Behaviour; Brand, Human Resource & Finance Management; Rural,Development, Services, Direct & Integrated Marketing Communication; Design Technology.

Advertising: Advertising Management; Strategy & Production; Media Planning & Buying; Account Planning; Creative Planning & Strategy; Advertising Research.

Application Softwares: MS Office, Photoshop, Corel Draw, Quarkxpress, Page maker, Flash, HTML, SPSS, Maya Dream weaver

Mandatory Projects: During conduct of the academic curriculum, every student is required to undertake six Minor Industry projects, one Major Industry project, one Social Communication project and Dissertation writing. Mandatory Events: The curriculum also includes Institute activities like Footprints (a series of Media Seminars held across the country), Internships, Alumni Meet, Fest O' Comm (annual festival of communication) and Placements.


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